We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew?
Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely.
No matter how you slice it, we’re all looking for connection. Community is like the peanut butter to your Nutella toast. It opens up a whole new dimension to your business (and life) while providing a texture that enhances the quality of what your customers experience.
Here at Unbounce, we’re walking the walk. So we thought to ourselves: What if we made a new and totally rockin’ version of our community?
And so, the new and improved Unbounce Community was born. [Cue the fog machine.] A marketing resource to connect, grow, and build your business together.
But first, let’s get into community, its value, and why you should embrace it too. Shall we?
Why It’s Time to Make Friends with Your Community
It’s a tale as old as time. Businesses have been treating the concept of community as an afterthought—just read the 2022 Community-Led Report to get the idea. For decades—nay, centuries—community was just not given the attention or budget it needed to thrive, robbing organizations of its positive impact. (We know, an irredeemable crime).
But now, community is more than just a means to drive leads for your business. It’s about connecting and building relationships—not just on a one-to-many level but also on a many-to-many scale. In 2022, community is a core piece of any organization’s puzzle, and it (finally) has the resources it needs to succeed.
If you’re still not on board the community train, here’s what the future would hold for a business with a community-centric approach:
- Word of mouth, anyone? This powerful marketing tactic influences 99% of all B2B purchases—and can work in line with a community, too. When people hear about the community before hearing the brand, then you know that your magic potion is working overtime. Not to mention, you can be merely a part of a community and have your brand get recognition and benefit from word of mouth marketing because of the members of that community. Yup, it works in every layer.
- Feeling ownership towards communities you join. Being a part of something that’s not entirely your own, but feeling like it belongs to you. By sharing your own experiences, and in turn learning from fellow community members, your customers and your team only stand to benefit from the knowledge you’ll bring home to your own business.
- Your team gaining awesome product insights that they otherwise wouldn’t have. Who even needs Little Finger to stack the odds in your favor when you have a community?
- Increased engagement all around. Studies show that community members are 54% more likely than non-community members to engage with your company and convert. Heck, even 20% overall growth of your business isn’t out of the realm of possibility.
Community makes us realize that our personal and professional growth aren’t separate journeys. What years of individualism and unbalanced work lives have taught us were all smoke and mirrors. The truth is your professional and personal growth is a closed-loop, forever interconnected. Community is the missing piece we need to close the mythical gap between the two.
Just think: a place to up your marketing know-how, connect, share ideas, and build your business with the help of others. Sounds pretty good, right?
So We Made Our Community Even Stronger—Meet The New and Improved Unbounce Community
That’s right: We doubled down on our commitment to community. And then some.
We’re excited to announce the new and enhanced version of Unbounce Community, a free resource for marketers and small businesses alike.
If you’re someone who enjoys sharing experiences and wants to learn how to be a better marketer, this community is for you. This new and slick community platform unlocks more functionality, improves usability, and provides double the value.
Think Steve Rogers after getting injected with the top-secret serum. He was a pretty decent guy before, but now he’s Captain America. And that’s exactly how we think of the new Unbounce Community.
We still have years of supporting our customers as the backbone and foundation for the platform—our previous community has been active for over a decade with around 20,000 members to show for it! It was a great place to discuss all things Unbounce Classic. But with Conversion Intelligence entering the game, we decided to level up for an even more interactive community.
New features like sub-group interactions, events, gamification, customer and product feedback, and thought leadership content are just the tip of this iceberg. Amanda Martin, Unbounce Head of Community, emphasizes that interactivity is built into every aspect of the new platform. “Community members can earn points and badges, and move up the leaderboard to new ranks,” she adds.
All About That Value—a Marketing Universe at Your Fingertips
We’ve designed this new central hub for people anywhere in their marketing journey. Maybe you’re trying to build your business. Or you’re looking for fresh connections to feel inspired. Maybe you’re simply looking for like-minded individuals who are on the same growth mindset you’re on. The Unbounce Community has it all.
If you’re looking to build your business:
- Get access to thought leadership content that will knock your socks off.
- Ask questions and learn from marketing professionals and business owners within your reach in this mega-connected community. It’s like using Google, except you have real experts, with real-world experience talking back to you.
If you’re looking to make connections:
- Attend community events to burst your comfort zone bubble.
- Interact with all the right people for you and your business through sub-group, forums, and Q&As.
If you’re looking to grow smarter:
- Read and learn about any marketing topic under the sun, and hear from real people with real experiences. Connect with individuals whose knowledge you’re craving and give back a little knowledge of your own in return. The great thing about this community is that you can give and take.
But best of all, you can achieve all these goals together. We’re providing you with all the right tools to build what you want, but we’re also creating a space in which you can build a trusted network—your own community, if you will. A network where you can discuss marketing trends, share best practices, and get your creative juices flowing.
And isn’t that every marketer’s dream?
We are facilitating a space for members to share ideas and examples on how they’ve found success when growing their business, to inspire and enable others to grow as well, all the while making strong connections to their peers in the marketing and entrepreneurial space. — Amanda Martin, Head of Community, Unbounce
Become A Part of Something Bigger—Join the Unbounce Community Now
If you’ve made it to this part, it’s safe to say that community values resonate with you on some level. If so, here’s a suggestion: Lean into community and all the magic it can bring. A sense of belonging and growth in your professional and personal development is waiting just around the corner.
Community allows you to give back to others who have helped you. Community is at the core of the human experience, and the root value of the Unbounce Community is aligned with the same.
So go ahead and join the Unbounce Community, a space to build your business, make connections, and grow smarter together. We’ll see you there!
(P.S. You can join the Community—for free!—even if you aren’t an Unbounce customer.)