Post-Click Experience includes everything that happens after your ad is clicked (and we mean everything). 

Below are some common aspects of post-click experience:

• Page load time and usability
• How accurately the landing page copy matches the ad’s promise
• How well the landing page look and feel matches the ad
• How well the page conveys your offer
• How much the page asks of your visitors
• Whether the ask is aligned with the visitor’s current buyer stage