Post-Click Experience includes everything that happens after your ad is clicked (and we mean everything). 

Below are some common aspects of post-click experience:

  • Page load time and usability
  • How accurately the landing page copy matches the ad’s promise
  • How well the landing page look and feel matches the ad
  • How well the page conveys your offer
  • How much the page asks of your visitors
  • Whether the ask is aligned with the visitor’s current buyer stage

Post-Click Experience