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25 Inspirational Resources for Copywriters Thumbnail

25 Inspirational Resources for Copywriters

Fiction writers find inspiration in the strangest places. Nature. Children. Turn signals. Smoke signals. But what about copywriters? As anyone who writes copy will tell you, it’s easy to end up in an echo chamber, resorting to the same tricks over and over. So if you’re stuck for ideas, here are 25 totally unexpected resources to spark your creativity and give your copy the stand-out treatment.
For More Meaningful Copy, Think Like a Fiction Writer Thumbnail

For More Meaningful Copy, Think Like a Fiction Writer

What makes a story great is not the happy ending, the romance or even when the hero overthrows the villain. A great story is one that takes the reader on a transformative journey. And great copy? Well it does that, too. By leveraging the core elements of a great story, you can craft persuasive and gripping copy that promises transformation… all the reader has to do is click that CTA.