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Landing Page Copywriting Secrets the Pros Never Share Thumbnail

Landing Page Copywriting Secrets the Pros Never Share

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert? You could shell out well over $1000/hr to hire Joanna Wiebe, Henneke Duistermaat, Demian Farnworth and Amy Harrison. Or you could learn all their favorite formulas, fo' free. Right now.
A Simple Formula for Writing Super Clickable Button Copy Thumbnail

A Simple Formula for Writing Super Clickable Button Copy

It doesn't matter how awesome the rest of your landing page is – a poorly-written call to action button will bring all conversions to a halt. In this episode of the Call to Action podcast, we break down the anatomy of a super compelling and clickable CTA button.
Beating Copywriter’s Block [PODCAST] Thumbnail

Beating Copywriter’s Block [PODCAST]

Writer's block isn't just for novelists and poets — copywriters experience it too, and the struggle is real. In the latest episode of the Call to Action podcast, we share devices and tricks you can use to get unstuck before you tackle the copy for your next landing page.
25 Inspirational Resources for Copywriters Thumbnail

25 Inspirational Resources for Copywriters

Fiction writers find inspiration in the strangest places. Nature. Children. Turn signals. Smoke signals. But what about copywriters? As anyone who writes copy will tell you, it’s easy to end up in an echo chamber, resorting to the same tricks over and over. So if you’re stuck for ideas, here are 25 totally unexpected resources to spark your creativity and give your copy the stand-out treatment.
BLUF: 4 Examples of High-impact Copy Inspired By this Military Tactic [+ Free Downloadable Worksheet] Thumbnail

BLUF: 4 Examples of High-impact Copy Inspired By this Military Tactic [+ Free Downloadable Worksheet]

It's easy to get wrapped up in the brilliance of one's own writing; however, in today's world of barely there attention spans, getting to the point is of utmost importance. Which is why we're here to whip you into clear, concise copywriting shape. Using BLUF (Bottom Line Up Front), a military tactic that highlights the most vital information first, you can convince your visitors to convert in fewer than 30 words... now drop and give me 20.
For More Meaningful Copy, Think Like a Fiction Writer Thumbnail

For More Meaningful Copy, Think Like a Fiction Writer

What makes a story great is not the happy ending, the romance or even when the hero overthrows the villain. A great story is one that takes the reader on a transformative journey. And great copy? Well it does that, too. By leveraging the core elements of a great story, you can craft persuasive and gripping copy that promises transformation… all the reader has to do is click that CTA.