How to Optimize Your Older Blog Content for Long Tail Conversion
When leads have a specific pain point, they dig deep into your blog archives. Here's how to optimize evergreen content so you don't miss out on long tail conversion.
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HubSpot’s Ginny Soskey on Their Epic Blog Publishing Experiment [PODCAST]
Should you post more epic blog posts or more frequently? Which will bring you more traffic? More leads? Many people have speculated, but HubSpot decided to get their hands dirty and find out for themselves.
7 Tactics Your Content Marketing Strategy Is Missing
Content marketing isn't just a quick way to get attention, traffic and customers. If you want real longterm gains, you need a proper, thought-out strategy. Here are 7 content marketing tactics you won't want to miss.
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Video Marketing Without a Goal is Just Moving Pictures [PODCAST]
A delightful video won't get you very far if it doesn't help you achieve measurable business goals. In this episode of the Call to Action podcast, you'll learn how to make your video marketing campaigns a little more data-driven, along with some timeless storytelling tricks.
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How to Growth Hack Your Content Marketing [PODCAST]
Growth hacking has helped many marketers accelerate the growth of their business at what seems like an impossible rate. By identifying and focusing on what works, marketers everywhere are generating bigger wins with less effort. In this episode of Call to Action, we dig into how growth hacking can help your content marketing, too.
Unprompted: Predicting how AI is changing the future of marketing
AI is flipping the world of digital marketing upside down, and it’s an exciting–and kinda scary–time for marketers. In this episode of the Unprompted podcast our panel of experts predict what’s to come and how marketers can set themselves up to win.
Unprompted: A podcast review of 15 game-changing AI marketing tools
There are hundreds of AI marketing tools available right now, and new ones cropping up every day. In this episode of Unprompted we tell you about 15 AI tools we’ve tried out and reveal why you’ll want to add them to your toolkit–or maybe not bother.
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35 Beautiful Landing Page Design Examples to Drool Over [With Critiques]
This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It's worth stating that no page is ever perfect - or conversely, every page can be better. With this in mind, we'll be offering perspectives on what makes each page special or interesting...
98 Content Marketing Articles to Make You an Insomniac
Marketing is now all about building relationships with audiences, building trust to generate leads and engaging in conversations. In a nutshell, old school marketing was a push mechanism. New school marketing will hook your visitors and reel them in. Here are 98 resources to guide your business through the transition:
The Science of Controversial Content
Let’s step away from the “hoo rah” surrounding content marketing, and discuss some legitimate strategies for creating popular, controversial content.