Your landing page copy should inspire people to take action – not make them jump through hoops. Here's a simple but powerful psychological framework for reducing friction on your landing page.
Any copywriter knows that writing landing page copy is an art form in and of itself. Just like any other artist, copywriters need inspiration — a muse of sorts — to craft copy that is truly amazing, rather than just formulaic.
Without a plan of attack, writing landing page copy that converts can feel like a shot in the dark. It doesn't have to be that way – here's a no-fail, 8-step process that will eliminate some of the guesswork.
Check out this free case study in which Joanna from Copy Hackers wrote high converting copy for a client (without actually writing) - and saw a lift of 103%.
There's a controversial topic among copywriters that has resulted in debate and perhaps even fisticuffs: Should copy be clever, clear or concise? We asked a few talented copywriters — including Joanna Wiebe, Demian Farnworth and Amy Harrison — for their opinion, and their answers might surprise you.
There's a reason those Sarah McLachlan commercials strive to make us all teary-eyed before she even starts in on her pitch: emotions drive actions. Learn how the seven deadly sins can help you channel emotions that'll strengthen your landing page copy.
Did you know? Writing landing page copy is a lot like baking. Just like your grandma's famous double chocolate chip cake, effective landing page copy relies on very specific formulas and ratios to get it right — not too dense, not too fluffy. These no-fail formulas might not taste as good as grandma's baking, but they're sure to win you some conversions — and that's the icing on the cake.
As marketers, we love quantitative data that can be aggregated and analyzed neatly – but quantitative data isn't the be-all and end-all. A little qualitative data can help uncover more nuanced, emotional insights that make your landing page copy more powerful.