The Science of Controversial Content
Let’s step away from the “hoo rah” surrounding content marketing, and discuss some legitimate strategies for creating popular, controversial content.
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Four SaaS Marketing Techniques (That You Might Have Overlooked)
Jeremy Ellens of LeadQuizzes talks about four marketing techniques that SaaS businesses sometimes overlook...and how you can take advantage of them.
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The History of Content Marketing [INFOGRAPHIC]
Content marketing isn’t new — in fact, it dates back to the 18th century, when none other than Ben Franklin began publishing his annual Poor Richard’s Almanack. Uncover 300 years of rich content marketing history (before content marketing was cool) in this infographic by the folks over at Content Marketing Institute.
5 New Content Marketing Posts You Shouldn’t Miss
Whether you’re just getting started, or a seasoned vet, all 5 of these posts are definitely worth a Friday or weekend read, if Content Marketing is your MO... Which it should be.
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Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips]
Is the "best practice" of gating content the best tactic for driving conversions? The experts weigh in – and share surprising results from their gated content campaigns.
Strategies You Need To Try in 2017, According to 13 Digital Marketing Experts
We spoke to 13 digital marketing experts about the strategies they want to test in 2017 and the ones they want to cut. The TL;DR? Don’t make New Year’s resolutions, make strategic decisions.
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How Wistia Gets Bums in Seats Using Video [PODCAST]
Planning a conference? In this episode of the Call to Action podcast, learn how video can be the catalyst that pushes prospective attendees from “maybe” to “I want to go to there.”
Content About Content? The 10 Best Content Marketing Resources.
There are so many content marketing articles, ebooks & self-proclaimed experts that it’s hard to tell what’s legitimate. We've compiled the ten best content marketing resources & tell you why they’re worth your time.
The Case Against Negative and Fear-Based Headlines
“You’re missing out on conversions! You’re wasting thousands of dollars!” No marketer is above using negative and fear-based content to get more eyeballs on their content. At the end of the day, it just works. But are you trading clicks and shares for the empowerment of your readers?
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29 Essential Content Marketing Metrics [INFOGRAPHIC]
The secret to finding success as a content marketer must be the ability to write captivating prose, right? Well, that's half of it anyway. The other half? Knowing how to effectively measure the success of your prose, and then iterating on it. Not sure what metrics to start tracking? We've got all 29 of 'em, in a brilliantly designed infographic by content marketing and curation software Curata.