How to Write Killer Landing Page Copy

Are you wasting your optimization time tweaking buttons, icons and and colors?

To really move the needle on conversions, you have to think outside the box — and outside the landing page.

In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.

You'll learn:

How to utilize different ad formats and extensions
How Quality Score works (and what a good score looks like)
How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads

...plus, much more!

Duration: 1 hour
Awesome: Naturally

Get More Conversions and Lower Your Cost-Per-Click

Personalizing Your PPC Campaigns with Keyword Insertion, Ad Customizers and Much More!

What’s in the ebook?

This 50-page guide will teach you everything you need to know to increase Quality Score, improve conversion rates and lower the cost per acquisition by using relevant landing pages.

You'll learn:

The 2 pillars of successful landing pages for PPC

How to identify & capitalize on user intent

How to decode Quality Score

When to sacrifice Quality Score for conversions

How to build the Ultimate PPC Landing Page

Get the Ebook

Plus, get a free fully customizable template of
The Ultimate PPC Landing Page inside!

Landing Page and Conversion Optimization Advice Featured by:

"Your content and educational materials are outstanding...It's amazing you can keep delivering good stuff at the frequency you do."

Paul Johnson, marketing and sales director at Displayit Inc.

The Ultimate Guide to PPC Landing Pages

Create PPC landing pages that convert.

About the Author, Matt Hessler

Matt Hessler is a bonafide search nerd. He has worked in search marketing since 2002, which is pretty much the stone ages. His search experience has ranged from building Google’s first 1 million keyword campaign to managing multimillion dollar per month budgets for Condé Nast and Publishers Clearing House as well as speaking at SMX and AdTech. He currently serves as Director of Search for Trada, a Google-funded startup in Boulder, Colorado.