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What People Have Said About Previous Unwebinars


Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar


I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.


Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

Watch the Webinar

Watch the Webinar

Are you wasting your optimization time tweaking buttons, icons and and colors?

To really move the needle on conversions, you have to think outside the box — and outside the landing page.

In this Unwebinar, WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.

You'll learn:

  • How to utilize different ad formats and extensions
  • How Quality Score works (and what a good score looks like)
  • How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads, much more!


Duration: 1 hour 
Awesome: Naturally


The recording of the webinar with WordStream Founder Larry Kim.

Personalizing Your PPC Campaigns with Keyword Insertion

Larry Kim is the founder of WordStream, a leading search marketing software and services provider based in Boston, managing approximately $500 million in annual ad spend. He shares his insight with millions of visitors on the WordStream Blog, and is a top contributor to Inc. Magazine, Search Engine Land, and Social Media Examiner.

About Larry Kim

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