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As cheesy as they are, the marketers behind infomercials have perfected the formula for persuasion by following a very specific information hierarchy.
And believe it or not, applying a similar hierarchy to your landing pages can help you improve your conversion rates.
In this webinar, our Marketing Educator Princess Cornelio will critique an Unbounce customer landing page with the aim of eliminating excess copy, uncluttering the message and increasing conversions as a result — all with persuasive information hierarchy in mind. She’ll demonstrate how to identify if your landing pages suffer from information overload, and how to use lightboxes as a way to include nice-to-know information without adding excess clutter.
You'll learn:
- Why good page structure matters (and what it should look like)
- The components needed on your pages and the order they should appear in
- How to use lightboxes to highlight key elements and declutter your landing page
- How to design a page to reflect the way prospects evaluate offers
Duration: 1 hour
Awesome: Naturally
The recording of the webinar with Unbounce Marketing Educator Princess Cornelio
Guide Your Visitors to Convert With This Persuasive Information Hierarchy
As a Marketing Educator at Unbounce, Princess runs the workshop program for our customers. She either delivers them herself or collaborates with industry experts to produce high quality educational and actionable content. When she’s not workshopping, you can find her experimenting with new recipes or engrossed in a DIY home project.