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The Effect of Using Influential Power Words in Your Marketing – #Winning

Power words have the ability to connect readers with emotions, savvy advertisers have been secretly (and not so secretly) influencing you by slipping these words into compelling copy.

Swinging for the Fences: Turning Singles Into Home Runs With Retention Marketing

Even if you are not a fan of professional baseball, you can't help but stop and watch the highlight of a long home run. This post you'll learn 5 steps you must master to become a marketing home-run hitter and Retention Marketing all-star.

Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet]

Did you know? Writing landing page copy is a lot like baking. Just like your grandma's famous double chocolate chip cake, effective landing page copy relies on very specific formulas and ratios to get it right — not too dense, not too fluffy. These no-fail formulas might not taste as good as grandma's baking, but they're sure to win you some conversions — and that's the icing on the cake.

So Bad They’re Good: Use the 7 Deadly Sins for More Persuasive Copy

There's a reason those Sarah McLachlan commercials strive to make us all teary-eyed before she even starts in on her pitch: emotions drive actions. Learn how the seven deadly sins can help you channel emotions that'll strengthen your landing page copy.

Tweet This! 66 Quotes From Outspoken Marketers

"I love being marketed to." - Said no one. Ever. Quotes like that are legendary. We all wish we'd said them. Some of us even slip them into conversation at dinner parties. If that's your bag o' clams, you'll love this collection of 66 marketing quotes.

Thumbs Down: 37 Posts About Crappy Marketing (and What You Can Do Better)

Mistakes provide invaluable learning experiences. But why make more of your own when you should learn from the bloopers of others? Beyond laughing, crying (from laughing), and letting your jaw drop to the floor, embrace every bad marketing moment as inspiration to make your brand better.

How to Write A Landing Page: Slang, Emojis, and Memes—Oh My!

Your brand tone is casual, but how do you best portray that within your copy? We’ll walk you through the best practices for using slang on your landing pages.

How to Write Better Landing Page Copy (With Tips)

When it comes to copywriting, every character counts. We'll give you four methods to better your writing plus some examples to spark your inspiration.

Your Landing Page Sucks! Here are 10 Examples That Don’t…

Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion - accompanied by some lively discussion around why they don't suck and some ideas for optimization and testing.

Glow.com: Raw Natural Beauty

Type of Landing Page: Click Through Source: Glow.com Built Using Unbounce: No Landing page elements Video: The primary before/after image switches to a professionally shot video after a few seconds. Normally I don’t like auto-play, but in this case the short pause is good and the video plays like a real commercial. Repeated CTA’s: With … Continued

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