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Get the latest 2025 research on what’s holding SMBs back from better A/B testing—and practical tips to remove those roadblocks so you can reach your full optimization potential.
2025 research report
Online travel company, Going, achieved triple-digit conversion growth by using Unbounce to A/B test a three word change to a call to action.
Simple tests, big results
START A/B TESTING TODAY
Why optimization still feels out of reach for SMBs
Few start where the biggest wins are
56% rank conversion rate optimization as their top A/B testing goal, yet only 32% test their landing pages—missing the highest-impact opportunities.
Most aren’t testing often enough
Only 1 in 5 SMBs test monthly or more. Limited resources, risk aversion, and clunky tools make it hard to build the momentum that drives real gains.
Manual methods are slowing them down
56% still run tests manually in web analytics tools—adding extra work, draining resources, and reducing testing speed.
Everything SMBs need to make A/B testing effortless
Check out more resources with simple strategies, test ideas, templates, and answers to your top questions.
Take the simple path to more powerful landing pages
A/B testing resources
Don’t know where to start testing? Check out these ideas to kick-start your conversion rate optimization journey.
10 A/B testing ideas
Use this paid media experiment brief template to run better experiments, more efficiently—and boost your return on ad spend.
Paid media experiment brief
Calculate your optimal sample size and test duration so you can execute A/B tests with confidence.
