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The state of landing page optimization for SMBs
Landing page optimization is the most efficient way to boost campaign ROI—yet 64% of SMBs say their efforts are only “somewhat successful.” The data also reveals a misalignment between goals, measurement, and execution as one of many blockers.
2025 research report
Research conducted in partnership with Ascend2
Don’t let the basics hold you back
SMBs say their biggest challenges aren’t advanced tactics—they’re basics like low traffic, limited resources, and slow site speed. These blockers make optimization harder than it should be.
Why SMBs struggle with landing page optimization
Goals don’t match desired results
63% of marketers say their primary landing page goal is brand awareness—but most measure success by clicks and conversions.
Too few tests focus on conversions
Most test images and videos (59%) or layout (53%). Limited resources are better used on conversion drivers like offers and CTAs.
Personalization isn’t prioritized
Only half of SMBs see personalization as “extremely important,” even though ad platforms push for it and CPCs keep climbing.
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Data from 250+ SMBs shows how marketers are tackling today’s biggest challenges—personalization, mobile experience, and AI-powered optimization.
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