The only 4 landing pages
you need for paid media
This toolkit from B2B landing page expert Tas Bober includes templates and tips to build the four core pages every funnel needs—designed to support the modern B2B buyer journey and lower CPL.
Grow your business with Unbounce
— free for 14 days
© Unbounce All rights reserved.
Think of this as your “paid media homepage” or first touch page. It answers the basics up front, then helps buyers quickly find the most relevant information based on who they are (role, industry, use case). Choose from two templates based on the number of products you offer and the audiences you want to reach.
QUICK START GUIDE
Comparison pages are becoming a must-have as AI search and “best of” lists shape how buyers shortlist options. This template drop will help you build comparisons with integrity—clear positioning, honest differentiation, and credible detail buyers can actually use.
For buyers in the consideration phase, hearing from customers like them can make all the difference. By curating reviews, case studies, and results in one place, this page builds confidence and momentum while making the next step feel lower-risk. This template drop gives you a simple way to build credibility on your terms.
This landing page is for buyers who have done their research and are ready to take the next step. It often gets used across every step of the buyer journey, but it should be used for those who are already engaged. This drop will include Tas’s go-to demo request template, plus a quick video on the three mistakes that quietly drive CPL up.
Build buyer-focused pages
The toolkit includes:
the core four toolkit
Figma templates for all of your core four landing pages
A landing page audit checklist
More core four templates and resources are coming soon. Sign up once to get every new tip and template straight to your inbox.
Your contact details will be handled in accordance with our Privacy Policy. This site uses reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Your contact details will be handled in accordance with our Privacy Policy. This site uses reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Transform your landing pages by answering the buyer’s questions before making the ask. Each of the four core pages helps you shift from “what do I want the buyer to do?” to “what does the buyer need to know?”
Your four core landing pages
What are the core 4 landing pages?
First-touch page that covers the basics and directs buyers to the most relevant info for them.
Overview page
Clear positioning, honest differentiation, and credible detail to help buyers compare objectively.
Comparison page
Consolidate curated reviews, case studies, and results that build confidence in a single page.
Social proof
Recap and reinforce what buyers already know, lead with your ask, and make the next steps clear.
Demo page
NEW
What are the core 4 landing pages?
Landing page templates and resources to help you get started
OVERVIEW PAGE
Build your paid media homepage
Think of this as your “paid media homepage” or first touch page. It answers the basics up front, then helps buyers quickly find the most relevant information based on who they are (role, industry, use case). Choose from two templates based on the number of products you offer and the audiences you want to reach.
Social proof page
Create one landing page for all your social proof
Guide buyers with proof that builds confidence. Create one landing page with curated reviews, case studies, and testimonials, or build different pages for each target audience. Make it easy for prospects to see real customer wins and trust your platform. See an example of how Unbounce did it using Tas Bober’s template.
Improve every landing page
The core four toolkit includes an audit checklist based on insights from 45+ pages reviewed by B2B landing page expert Tas Bober. You’ll get guidance on technical setup, messaging, conversion paths, page load time improvements, and more.
The only 4 landing pages you need for paid media
Tas Bober,
B2B landing page expert
COMPARISON PAGE
Build comparison pages buyers can trust
Comparison pages are becoming a must-have as AI search and “best of” lists shape how buyers shortlist options. This template drop helps you build more trustworthy comparisons—with clear positioning, honest differentiation, and credible detail buyers can actually use. For real examples and more step-by-step guidance, check out the blog post.
DEMO REQUEST page
Get more demo requests from qualified buyers
Requesting a demo is a big ask, even for warm, well-researched buyers. This page can make or break your pipeline, yet marketers often leave key questions unanswered, so buyers hesitate to take the next step. Read the blog post on 7 things every demo page needs to get right, then use the template to build a demo page that converts.
