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The state of paid media ROI

See what 300+ paid media marketers and agencies reveal about what’s driving ROI, where budgets are going, and why the biggest opportunities are after the click.

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2026 research report

Research conducted in partnership with Ascend2

Landing pages were the strongest predictor of paid media ROI measured. Marketers most confident in their landing pages are 4.5x more likely to exceed their ROI targets than those who are less confident.

Landing pages may be your most overlooked ROI lever

Make every paid media dollar work harder

Learn where paid media teams are investing, what’s holding ROI back, and why marketers are focused on stronger post-click experiences.

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Get the report

46% of marketers say their paid media ROI is above target. See what separates these teams from the rest.

What ROI outperformers do differently

See how paid media teams are improving ROI under pressure

See how landing page prioritization connects to stronger paid media outcomes.

How landing page prioritizers turn clicks into results

Compare how in-house and agency marketers invest, optimize, and manage constraints differently.

How different teams navigate constraints

Get the report

46% of marketers say their paid media ROI is above target. See what separates these teams from the rest.

What ROI outperformers do differently

See how paid media teams are improving ROI under pressure

With conversion-optimized templates, drag-and-drop elements, and custom scripts, your team can launch polished landing pages faster, without complex workflows or production delays. That means more time for the strategic and creative work that drives better client results.

Build client-ready landing pages without bottlenecks

Create variants, launch A/B tests in just a few clicks, and use AI optimization to send visitors to the pages where they're most likely to convert. With fewer handoffs and no code required, your team can iterate faster and bring stronger recommendations to every client conversation.

Test, learn, and optimize in one platform

Manage multiple clients from one account and tailor each campaign to the client's goals, audience, and requirements. Keep launches moving with the flexibility to build, test, and optimize landing pages independently, without depending on a client's web team at every step.

Take control of every client campaign

See how landing page prioritization connects to stronger paid media outcomes.

How landing page prioritizers turn clicks into results

Compare how in-house and agency marketers invest, optimize, and manage constraints differently.

How different teams navigate constraints