Paper & Prosper’s landing page boasts a ton of sexy features — a clean design, sleek countdown timer and minimal outgoing links (queue slow clap). The only problem is… WHERE IS THE BUTTON? (NBD, right?) In this episode, Oli chats about the importance of affordance — because without it, you’ve just got a rectangle containing a few words. And that, friends, is the hardest button to button.
The Landing Page Sessions are all about finding the “squeaky wheel” in your marketing campaigns. We look at the whole picture—landing pages, emails, ads, remarketing—and demonstrate how to increase your conversion rates. Want a chance to have your page on the show? Submit your LP!