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EP. 12

The Hardest Button to Button

EP. 12

The Hardest Button to Button

Button-Maker Oli adds some much-needed affordance to Paper & Prosper’s CTAs

Paper & Prosper’s landing page boasts a ton of sexy features — a clean design, sleek countdown timer and minimal outgoing links (queue slow clap). The only problem is… WHERE IS THE BUTTON? (NBD, right?) In this episode, Oli chats about the importance of affordance — because without it, you’ve just got a rectangle containing a few words. And that, friends, is the hardest button to button.

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