The Photo Social is driving Facebook traffic to a landing page for its photographer mentorship program. In this episode, Oli discusses message match vs. design match, how “conversion context” varies between inbound channels, and how to make your testimonials believable. Oh yeah, and how soon is too soon to say “welcome”?
The Landing Page Sessions are all about finding the “squeaky wheel” in your marketing campaigns. We look at the whole picture—landing pages, emails, ads, remarketing—and demonstrate how to increase your conversion rates. Want a chance to have your page on the show? Submit your LP!