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EP. 06

Conversions Roasting on an Open Fire

EP. 06

Conversions Roasting on an Open Fire

Can a revamped information hierarchy help JoshShipp.com enjoy a high-converting holiday season?

Best-selling author Josh Shipp is renowned for his communication skills. Heck, Oprah’s producer dubbed him “The Teen Whisperer” for his work with at-risk youth. But selling his online video series is a different animal, so in this holiday-themed episode, Oli uses the principles of Attention-Driven Design to rework the page and kickstart conversion rates.

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