Skyscraper Dash needs their landing page to boost registrations for “tower running” events, but their signup form needs a makeover. In this episode, Oli explains how to use landing pages at different stages of your event marketing campaign, and how to make sure your form doesn’t send users “sprinting” for the ‘Back’ button.
The Landing Page Sessions are all about finding the “squeaky wheel” in your marketing campaigns. We look at the whole picture—landing pages, emails, ads, remarketing—and demonstrate how to increase your conversion rates. Want a chance to have your page on the show? Submit your LP!