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EP. 09

Call to Distraction

EP. 09

Call to Distraction

Capital Improvements builds roofs with “satellite” precision, but are misplaced CTAs building confusion on their landing page?

Call-to-action (CTA) buttons are fickle little snowflakes. Get ‘em right, and they’re your best friend. Get ‘em wrong, and they cause confusion, friction and distraction. In this episode, Oli shows us which buttons Capital Improvements got right, which ones they got wrong, and how to make sure all your CTAs work towards the same goal.

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