SESSION 1

This is Strategy: Work that matters for people who care with Seth Godin

  • What do agencies actually make? More than anything else, agencies make change.
  • It’s important to focus on the right audience, rather than just the largest possible one.
  • The single best way to grow your agency is to get better clients.
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47 MIN

This is Strategy: Work that matters for people who care

SESSION 2

Building a personal brand that sells: Strategies to grow your agency with Flavilla Fongang

  • In a world of steadily increasing technological advancements, the human experience is still the most important thing.
  • How to build your personal brand based on the three Qs: SQ, IQ, and EQ.
  • The importance of storytelling in developing your brand.
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51 MIN

Building a personal brand that sells: Strategies to grow your agency

SESSION 3

Founder led: How to grow your agency in 2025 and beyond with Shama Hyder

  • Why it’s important to treat your agency like it’s a client.
  • Find your voice by continuously trying new things and testing to see how effective they are.
  • Build a team that can help balance out strengths and weaknesses.
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46 MIN

Founder led: How to grow your agency in 2025 and beyond

SESSION 4

Don’t be a tool fool: 5 smart strategies for better agency software decisions with Jay Baer

  • Agencies only exist for two reasons: creativity and efficiency.
  • When choosing tools, focus on needs before you focus on new.
  • Consider both the direct and indirect costs of using tools.
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48 MIN

Don't be a tool fool: 5 smart strategies for better agency software decisions

SESSION 5

Navigating the AI frontier: Transforming agencies for the new era with Andrew Dod

  • With AI, you need to change the way you’re approaching the services you’re delivering.
  • When developing a strategy, you need to consider not only what you’re going to do but also what you’re not going to do.
  • A 10-step process to help agency leaders make decisions in the age of AI.
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42 MIN

Navigating the Al frontier: Transforming agencies for the new era