The only 4 landing pages you need for paid media
Whether you’re starting from scratch or consolidating what you already have, B2B landing page expert Tas Bober says you only need four core pages to maintain ad relevancy and maximize clicks. This toolkit gives you a clear, step-by-step path with templates, checklists, and tips to build pages that match today’s B2B buyer journey, meet ad platform requirements, and lower your CPL.
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Think of this as your “paid media homepage” or first touch page. It answers the basics up front, then helps buyers quickly find the most relevant information based on who they are (role, industry, use case). Use Tas’s template plus her audit checklist to make sure your messaging, structure, and CTAs are doing the work.
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Watch for new drops through Q1 + Q2. We’re building this with you—one page at a time.
Comparison pages are becoming a must-have as AI search and “best of” lists shape how buyers shortlist options. This template drop will help you build comparisons with integrity—clear positioning, honest differentiation, and credible detail buyers can actually use.
For buyers in the consideration phase, hearing from customers like them can make all the difference. By curating reviews, case studies, and results in one place, this page builds confidence and momentum while making the next step feel lower-risk. This template drop gives you a simple way to build credibility on your terms.
This landing page is for buyers who have done their research and are ready to take the next step. It often gets used across every step of the buyer journey, but it should be used for those who are already engaged. This drop will include Tas’s go-to demo request template, plus a quick video on the three mistakes that quietly drive CPL up.
Transform your landing pages
Get the toolkit for building your four core landing pages. New templates and resources will drop throughout Q1 + Q2, but you only need to sign up once to get every tip and template delivered straight to your inbox.
Cure your rising CPL with better destination pages
You don’t need more budget or more campaigns. You need better destination pages. In this episode of the Closing Time podcast, Tas breaks down the most common landing page mistake marketers make. She also shares the “core four” pages B2B teams need to convert paid traffic—and how to create them quickly and efficiently.
Transform your landing pages by answering the buyer’s questions before making the ask. Each of the four core pages helps you shift from “what do I want the buyer to do?” to “what does the buyer need to know?”
