Your toolkit is here—with even more tips + templates dropping soon.
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All of Tas’s templates are available in Unbounce. Launch faster with drag-and-drop building, built-in AI copywriting, and additional pre-designed templates you can customize in minutes.
When Google’s paid search changes raised the bar on relevance, Tas helped marketers respond by sharing her go-to product page template built for paid traffic, a live page audit, and a practical playbook that breaks down what changed and what to do instead.
OVERVIEW PAGE
Think of this as your “paid media homepage” or first touch page. It answers the basics up front, then helps buyers quickly find the most relevant information based on who they are (role, industry, use case). Choose from two templates based on the number of products you offer and the audiences you want to reach.
COMPARISON PAGE
Comparison pages are becoming a must-have as AI search and “best of” lists shape how buyers shortlist options. This template drop helps you build more trustworthy comparisons—with clear positioning, honest differentiation, and credible detail buyers can actually use. For real examples and more step-by-step guidance, check out the blog post.
The core four toolkit includes an audit checklist based on insights from 45+ pages reviewed by B2B landing page expert Tas Bober. You’ll get guidance on technical setup, messaging, conversion paths, page load time improvements, and more.
Tas Bober,
B2B landing page expert
Social proof page
Guide buyers with proof that builds confidence. Create one landing page with curated reviews, case studies, and testimonials, or build different pages for each target audience. Make it easy for prospects to see real customer wins and trust your platform. See an example of how Unbounce did it using Tas Bober’s template.