Unbounce was developed after experiencing first hand the frustration of trying to get effective landing pages launched for our own online marketing campaigns.
It's important to get things done quickly in marketing, a task made more difficult when you have to rely upon I.T. resources who have their own priorities and processes. We also realized that I.T. doesn't relish the idea of having to drop everything to develop a landing page.
By giving marketers control over their landing pages, everybody wins.