Marketing Resources

Marketing Courses | Marketing Guides | Webinar Videos | Marketing Infographics

Download our free collection of marketing resources, from ultimate guides, to instructional videos, and infographics that you can embed on your own site or blog.

Our Next Live Webinar

Unbounce Webinars
Join guest Brian Clark, Founder & CEO of Copyblogger, and host Ryan Engley, Dir. of Customer Success at Unbounce for a presentation that will walk your through all 5 ‘P’s and explain why each is critical to crushing your conversion rates.

Tuesday, March 25th at 11:00am PT / 2:00pm ET / 7:00pm GMT

Marketing Courses

the smart marketer's landing page conversion course
In this free 11-part online course, landing page expert Oli Gardner – and 10 renowned conversion rate optimization experts – will teach you how to create high-converting landing pages.

Marketing Guides

The Smart Guide to Lead Generation
Learn Hubspot’s 30 lead generation tips that have been used by over 8,000 customers to generate nearly 10 million leads.
42 pages | Get the Guide
The Ultimate Guide to Conversion Centered Design
This guide will teach you how to use psychology & persuasive design to increase the conversion rates on your landing pages.
68 pages | Get the Guide
ultimate guide to ab testing
Everything you need to know about A/B testing from getting started, how to run a test and learning what to test.
85 pages | Get the Guide
ultimate guide to landing page optimization
Need to create and optimize marketing landing pages? This guide shows you how, including an optimization process and loads of great example pages.
58 pages | Get the Guide
ultimate guide to marketing with infographics
Infographics are incredibly popular, but they’re more than just eye candy. This guide will teach you how to use them as a powerful marketing tool.
18 pages | Get the Guide
5 day crash in conversion
This course will guide you through the economics of conversion, what a call to action is, and why landing pages are more effective then your homepage for marketing traffic.
21 pages | Get the Guide
smart guide to email marketing
Email marketing evolved. That’s what this guide is all about. It’s how smart marketers are combining email campaigns with targeted landing pages to increase their conversions.
23 pages | Get the Guide
how to use unbounce and mailchimp
Email marketing conversion made simple with MailChimp + Unbounce. For every effective email campaign, there is a high converting landing page.
16 pages | Get the Guide
how to makes landing pages that sell
The Landing Page Action Kit contains a huge collection of example landing pages, each with a conversion critique. It also includes some infographics about how to create an effective landing page.
77 pages | Get the Guide

Webinar Videos

brian clark unbounce webinar
Brian Clark, Founder & CEO of Copyblogger walks you through all 5 ‘P’s of copywriting and explain why each is critical to crushing your conversion rates.
Length 58:03 | Watch Video
oli gardner webinar unbounce
In less than 60 minutes Unbounce co-founder Oli Gardner will make you a better marketer, because you’ll be doing 3 things better than almost everyone else.
Length 57:22 | Watch Video
Increase Your Landing Page Conversions with Video - Wistia Unbounce Webinar
Learn how to best leverage video to drive conversions for your business. The video experts at Wistia will explain how video length affects engagement, A/B testing video thumbnails, and how to use video analytics to optimize your conversion rates.
Length 58:27 | Watch Video
webinars for acquisitions georgiana laudi webinar unbounce
Unbounce held a webinar in every month of 2013. Not only did Unwebinars become our #1 acquisition channel, we’ve built a repeatable process that anyone can follow. After a year of successful webinars, Unbounce’s Director of Marketing, Georgiana Laudi shares our process.
Length 59:27 | Watch Video
content for conversions joanna lord webinar unbounce
Content marketing experts Joanna Lord and Ashley Tate teach you how to capture customers through content, deliver content at the best point in the customer journey, and present your content on landing pages for maximum conversions.
Length 1:02:35 | Watch Video
the science of landing pages brian massey webinar
The highest converting landing pages are built backwards. The secret’s out! There’s a formula for building effective landing pages and The Conversion Scientists (Brian Massey & Joel Harvey) are here to lay it out for you.
Length 1:02:35 | Watch Video
5 Steps to an Email Campaign That Converts
Learn how to use email marketing as a powerful lead gen and conversion tool. Discover the advanced-level tactics required to help push leads off the fence and automate your email marketing machine.
Length 1:04:49 | Watch Video
big picture conversion rate optimization with Rand Fishkin CEO of
Rand Fishkin, CEO of takes you beyond button color testing. Conversion rate optimization is a powerful tactic to get more value from your visitors, but there’s a lot of mythology out there about what really works and doesn’t. CRO is about more than testing button colors, headlines, photos, or videos.
Length 0:53:15 | Watch Video
Unbounce webinar with Peep Laja 10 landing mistakes
Peep Laja, Founder of the CRO agency Markitekt presents the lesser known mistakes that are killing your landing page conversions. Peep uncovers landing page mistakes you’re probably making, but might not be even aware of!
Length 1:00:00 | Watch Video
Unbounce conversion rate optimization webinar with chris goward wider funnel
Chris Goward, Founder and CEO of WiderFunnel will show you how he’s been testing and discovering new ideas for Iron Mountain, SAP, BuildDirect, Google and more—with surprising results.
Length 0:53:00 | Watch Video
Designing for conversion webinar
Watch conversion expert and Unbounce Co-founder, Oli Gardner, show you how to create effective landing pages using the 7 principles of Conversion Centered Design.
Length 1:02:10 | Watch Video
Copywriting for conversion webinar
Learn how to write copy that demands action with special guest Joanna Wiebe.
Length 1:13:05 | Watch Video
Google Adwords webinar
Learn everything you need to know about Google AdWords with special guest Anna Sawyer from Trada.
Length 1:04:29 | Watch Video
A/B testing essentials
Watch conversion rate optimization expert Michael Aagaard answer the top 5 questions he hears from marketers about A/B testing and show case studies of real tests.
Length 1:25:08 | Watch Video

Marketing Infographics

noob guide infographic
Embed on your site/blog
viral landing page infographic
Embed on your site/blog
12 step rehab infographic
Embed on your site/blog
ppc for landing pages infographic
Embed on your site/blog
7 secrets of social media conversion
Embed on your site/blog
b2b lead generation manifesto infographic
Embed on your site/blog