Marketing Resources

Marketing Courses | Marketing Guides | Webinar Videos | Page Fights Videos | Call To Action Conference | Marketing Infographics | Marketing Glossary | Marketing Toolkits

Download our free collection of marketing resources, from ultimate guides, to instructional videos, and infographics that you can embed on your own site or blog.

Our Next Live Webinar

Unbounce Webinars
Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel.

In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.

Tuesday, March 24th at 11:00am PT / 2:00pm ET / 6:00pm GMT

Marketing Courses

the smart marketer's landing page conversion course
In this free 11-part online course, landing page expert Oli Gardner – and 10 renowned conversion rate optimization experts – will teach you how to create high-converting landing pages.

Marketing Guides

No matter how beautiful your landing page is, it’s the actual words on the page that persuade prospects to click. If you’ve ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won’t just make you a better writer – it’ll make you a smarter marketer and a cooler human being.
50 pages | Get the Guide
webinar marketing ebook unbounce georgiana laudi guide pdf
Do you ever wonder if webinars would be useful for your marketing strategy? Well Unbounce proved that not only can they be useful, but they can be the most fruitful lead-generating tool you use. Now you, too, can learn everything you need to host actionable webinars and make them your #1 acquisition channel.
50 pages | Get the Guide
The Ultimate Guide to PPC Landing Pages
This guide will teach you everything you need to know to increase Quality Score, improve conversion rates and lower the cost per acquisition by using relevant landing pages.
51 pages | Get the Guide
The Smart Guide to Lead Generation
Learn Hubspot’s 30 lead generation tips that have been used by over 8,000 customers to generate nearly 10 million leads.
42 pages | Get the Guide
The Ultimate Guide to Conversion Centered Design
This guide will teach you how to use psychology & persuasive design to increase the conversion rates on your landing pages.
68 pages | Get the Guide
ultimate guide to ab testing
Everything you need to know about A/B testing from getting started, how to run a test and learning what to test.
85 pages | Get the Guide
ultimate guide to landing page optimization
Need to create and optimize marketing landing pages? This guide shows you how, including an optimization process and loads of great example pages.
58 pages | Get the Guide
ultimate guide to marketing with infographics
Infographics are incredibly popular, but they’re more than just eye candy. This guide will teach you how to use them as a powerful marketing tool.
18 pages | Get the Guide
5 day crash in conversion
This course will guide you through the economics of conversion, what a call to action is, and why landing pages are more effective then your homepage for marketing traffic.
21 pages | Get the Guide
smart guide to email marketing
Email marketing evolved. That’s what this guide is all about. It’s how smart marketers are combining email campaigns with targeted landing pages to increase their conversions.
23 pages | Get the Guide
how to use unbounce and mailchimp
Email marketing conversion made simple with MailChimp + Unbounce. For every effective email campaign, there is a high converting landing page.
16 pages | Get the Guide
how to makes landing pages that sell
The Landing Page Action Kit contains a huge collection of example landing pages, each with a conversion critique. It also includes some infographics about how to create an effective landing page.
77 pages | Get the Guide

Webinar Videos

In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.
Length 37:48 | Watch Video
In this Unwebinar, internationally-renowned CRO expert André Morys will showcase the neuromarketing techniques that his team used, including MRI scans of the human brain at work, to increase a client’s sales by 800%. André will demonstrate how you can apply these techniques to your own campaigns using a simple 5-step process for creating landing pages that resonate on a deep psychological level.
Length 58:24 | Watch Video
In this Unwebinar, John Bonini, Marketing Director at IMPACT, will detail how to get started with A/B testing so that you can make your landing pages more persuasive – and score more conversions.
Length 1:10:33 | Watch Video
Having optimized thousands of landing pages over the years, Bryan Eisenberg, author of Call To Action, wants to offer you his framework for creating the perfect mobile responsive landing page.
Length 1:49:39 | Watch Video
In this actionable Unwebinar, Hiten Shah, co-founder of KISSmetrics and Crazy Egg, will show you how to mine your analytics and visitor feedback to build landing pages that will convert your unique audience.
Length 53:01 | Watch Video
Join Tim Ash, CEO of SiteTuners, as he dispels many of the misconceptions around conversion rate optimization and gives you the reality check that you need to succeed.
Length 51:46 | Watch Video
Are you making the critical mistake of using only features, benefits, and logical arguments to convince your customers to buy? In this webinar, Roger Dooley, author of the best-selling book Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes.
Length 51:46 | Watch Video
Amy Ellis MailChimp Unbounce unwebinar webinar
Are you sending people to your landing pages from email? In this webinar, Amy Ellis will explain the dos and don’ts of crafting email marketing campaigns around new products, promotions, content and more. Find out the top mistakes even smart marketers are making and the best ways to drive opens, clicks and conversions among your existing email subscribers.
Length 58:41 | Watch Video
Unwebinar Unbounce Angie Schottmuller social proof
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
Length 1:06:49 | Watch Video
unbounce unwebinar sean ellis growth hacking
In this Unwebinar, Sean Ellis will give you five ways that you can create lasting growth by converting visitors who turn into long-term customers and advocates. Landing page optimization isn’t just about converting traffic, it’s about attracting lasting customers with a promise that stays true to the value of your product – that’s where real growth comes from.
Length 57:43 | Watch Video
unbounce webinar ian lurie copywriting that converts
In this Unwebinar, Ian Lurie will teach you how to write concise landing page copy to increase your conversion rates. Learn how to write persuasive and clear copy for your targeted marketing landing pages.
Length 55:51 | Watch Video
Matt Hessler Unbounce webinar Create the Ultimate PPC Landing Page
Learn how effective landing page design will boost your PPC conversion rates. Matt Hessler, author of The Ultimate Guide to PPC Landing Pages, explains how to build the best PPC landing pages to achieve your conversion goals.
Length 1:00:49 | Watch Video
Hunter Boyle Unbounce webinar lead generation email marketing landing pages
Email marketing is about more than just lead generation. AWeber’s Hunter Boyle will explain the best way to keep your audience engaged and converting over and over again.
Length 1:06:09 | Watch Video
ppc brad geddes unbounce webinar
In this in-depth webinar, PPC leader Brad Geddes will explain how to optimize your AdWords campaigns to drive the most qualified leads possible to your landing pages.
Length 55:22 | Watch Video
brian clark unbounce webinar
Brian Clark, Founder & CEO of Copyblogger walks you through all 5 ‘P’s of copywriting and explain why each is critical to crushing your conversion rates.
Length 58:03 | Watch Video
oli gardner webinar unbounce
In less than 60 minutes Unbounce co-founder Oli Gardner will make you a better marketer, because you’ll be doing 3 things better than almost everyone else.
Length 57:22 | Watch Video
Increase Your Landing Page Conversions with Video - Wistia Unbounce Webinar
Learn how to best leverage video to drive conversions for your business. The video experts at Wistia will explain how video length affects engagement, A/B testing video thumbnails, and how to use video analytics to optimize your conversion rates.
Length 58:27 | Watch Video
webinars for acquisitions georgiana laudi webinar unbounce
Unbounce held a webinar in every month of 2013. Not only did Unwebinars become our #1 acquisition channel, we’ve built a repeatable process that anyone can follow. After a year of successful webinars, Unbounce’s Director of Marketing, Georgiana Laudi shares our process.
Length 59:27 | Watch Video
content for conversions joanna lord webinar unbounce
Content marketing experts Joanna Lord and Ashley Tate teach you how to capture customers through content, deliver content at the best point in the customer journey, and present your content on landing pages for maximum conversions.
Length 1:02:35 | Watch Video
the science of landing pages brian massey webinar
The highest converting landing pages are built backwards. The secret’s out! There’s a formula for building effective landing pages and The Conversion Scientists (Brian Massey & Joel Harvey) are here to lay it out for you.
Length 1:02:35 | Watch Video
5 Steps to an Email Campaign That Converts
Learn how to use email marketing as a powerful lead gen and conversion tool. Discover the advanced-level tactics required to help push leads off the fence and automate your email marketing machine.
Length 1:04:49 | Watch Video
big picture conversion rate optimization with Rand Fishkin Wizard of
Rand Fishkin, Wizard of MOZ takes you beyond button color testing. Conversion rate optimization is a powerful tactic to get more value from your visitors, but there’s a lot of mythology out there about what really works and doesn’t. CRO is about more than testing button colors, headlines, photos, or videos.
Length 0:53:15 | Watch Video
Unbounce webinar with Peep Laja 10 landing mistakes
Peep Laja, Founder of the CRO agency Markitekt presents the lesser known mistakes that are killing your landing page conversions. Peep uncovers landing page mistakes you’re probably making, but might not be even aware of!
Length 1:00:00 | Watch Video
Unbounce conversion rate optimization webinar with chris goward wider funnel
Chris Goward, Founder and CEO of WiderFunnel will show you how he’s been testing and discovering new ideas for Iron Mountain, SAP, BuildDirect, Google and more—with surprising results.
Length 0:53:00 | Watch Video
Designing for conversion webinar
Watch conversion expert and Unbounce Co-founder, Oli Gardner, show you how to create effective landing pages using the 7 principles of Conversion Centered Design.
Length 1:02:10 | Watch Video
Copywriting for conversion webinar
Learn how to write copy that demands action with special guest Joanna Wiebe.
Length 1:13:05 | Watch Video
Google Adwords webinar
Learn everything you need to know about Google AdWords with special guest Anna Sawyer from Trada.
Length 1:04:29 | Watch Video
A/B testing essentials
Watch conversion rate optimization expert Michael Aagaard answer the top 5 questions he hears from marketers about A/B testing and show case studies of real tests.
Length 1:25:08 | Watch Video

Page Fights Videos

Screenshot 2015-03-06 14.53.30
In this special episode of Page Fights, David Kadavy of Design for Hackers joined Oli and Peep in the ring to tear apart landing page designs. Did David knock out any contestants? Watch to find out.
Length 58:30 | Watch Recording
Screenshot 2015-02-06 15.29.30
In this special episode of Page Fights, Demian Farnworth of Copyblogger joined Oli and Peep in the ring to tear apart mobile landing page copy. Did Demian knock out any contestants? Watch to find out.
Length 58:50 | Watch Recording
In this special episode of Page Fights, Craig Sullivan of Optimal Visit joined Oli and Peep in the ring to tear apart mobile landing pages. Did Craig’s zingers knock out any contestants? Watch to find out.
Length 1:05:05 | Watch Recording
In this special episode of Page Fights, André Morys of WebArts joined Oli and Peep in the ring to tackle landing pages from overseas. Was André impressed or depressed by what his continent had to offer? Watch to find out.
Length 1:01:36 | Watch Recording
In this episode of Page Fights, Noah Kagan of SumoMe joined Oli and Peep in the ring. Did Noah knock out some unlucky contenders or act as a coach? Watch to find out.
Length 1:08:40 | Watch Recording
In this episode of Page Fights, Michael Aagaard of ContentVerve joined Oli and Peep to give some tough love to contestants’ landing pages. Did Michael’s criticisms knock out any contenders? Watch to find out.
Length 1:05:56 | Watch Recording
Page Fights Unbounce ian lurie oli gardner peep laja
In this episode of Page Fights, Ian Lurie of Portent Inc. joined Oli and Peep to deliver brutal advice on how to make contestants’ landing pages better. Did Ian make some contestants wish they never entered the ring? Watch to find out.
Length 1:03:36 | Watch Recording
pf-joannapage fights unbounce copyhackers joanna wiebe
Special guest Joanna Wiebe of Copy Hackers joined Oli and Peep to deliver brutal advice on how to improve contestants’ landing pages. Did Joanna deliver some down-for-the-count critiques? Watch to find out.
Length 50:41 | Watch Recording
Page Fights Episode Two Rand Fishkin Unbounce ConversionXL
Special guest Rand Fishkin of Moz joined Oli and Peep to deliver brutal advice on how to improve contestants’ landing pages. Were Rand’s critiques as awesome as his moustache? Watch to find out.
Length 1:05:06 | Watch Recording
Page Fights Episode One Unbounce ConversionXL
Oli and Peep left some contestants jumping for joy, while driving others to tears with their critiques. We learned the importance of making a good impression within the first few seconds of someone visiting your landing page.
Length 40:10 | Watch Recording

Call To Action Conference

CTAConference angie
Slapping a guarantee on your landing page for your spontaneous buyers and then calling it a day isn’t enough. You need to account for every buyer, and above all, test your assumptions. In her session, Angie teaches you how to understand and use the psychology of the four buying modalities and apply it to your landing pages and your a/b tests.
Length 36:18 | Watch Recording
CTAConference Brian
There is no such thing as a “lead.” For every business it’s different. For some, a name and email address is gold. For others, a phone call puts money in the bank. In this talk, Brian will teach you how to optimize your landing page for lead gen, how to increase lead quality in unexpected ways and more!
Length 24:23 | Watch Recording
CTAConference chris
In his talk, Chris will teach you how to be a conversion rockstar by arming you with several tactics and frameworks to increase your conversion rates on any device, whether it’s mobile, desktop, or even wearables.
Length 26:08 | Watch Recording
CTAConference Joana
How do you write copy that will actually get through to visitors? In her talk, Joanna will show you how to write and steal compelling copy, craft convincing headlines, and write CTAs that convert.
Length 31:22 | Watch Recording
CTAConference Oli
Is there a disconnect between your pre and post-click experiences? In his talk, Oli will show you how to use contextual design and psychology to build optimized experiences that convert and delight your visitors.
Length 34:00 | Watch Recording
CTAConference peep
In his presentation, Peep deep-dives, presenting the lesser known A/B testing mistakes you’re probably making (and not aware of), and more importantly what you can do to fix them to increase your landing page conversion rates.
Length 24:34 | Watch Recording
CTAConference sean
All too often, marketers get caught up with chasing tactical gains that they lose sight of the bigger picture. In his presentation, Sean emphasizes sticking to a strategy, teaching you what unlocking growth truly means and how conversion optimization fits into your overall strategy.
Length 23:12 | Watch Recording
CTAConference thumbnails
In this fun and energetic, full stack marketing panel, Joanna, Braden and Tiffany share their biggest conversion marketing wins and fails, teach you how to build your landing pages based on different traffic segments and explore different ways to cultivate a testing culture in your current organization.
Length 36:49 | Watch Recording
CTAConference group
You’ve never seen landing pages critiqued like this. This grande finale closed CTAConf with a serious bang. There were podiums, prizes, buzzers, brutal honesty, foul language, and gallons of blood spilled. Watch the video to see who was crowned the 2014 CTAConf Landing Page Smackdown Chamption and learn some valuable conversion insights you can apply to your own landing pages.
Length 35:16 | Watch Recording

Marketing Infographics

noob guide infographic
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viral landing page infographic
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12 step rehab infographic
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ppc for landing pages infographic
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7 secrets of social media conversion
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b2b lead generation manifesto infographic
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Marketing Glossary


Marketing Toolkits

Unbounce and PPC Hero have carefully curated the ultimate collection of tips, tricks, and tactics to turn you into a mobile marketing expert.

Get the Toolkit

We’ve rounded up some of our best blog posts, webinars and other resources to get you on your way to creating high-converting landing pages.

Get the Toolkit