A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.
The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.
You might also want to take a look at our landing page examples to see what you can build with Unbounce.
If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.
With so much landing page optimization literature out there, it’s easy to feel overwhelmed. Here are 11 SlideShares and infographics that are briefer than an ebook but still super actionable.
Understand the psychology of desire and you’ll create powerful, high-converting landing pages. Successful brands are already doing it – here’s how you can do it too.
Landing pages give marketing agencies superhuman efficiency, but with great power comes great responsibility. Here are three powerful landing page strategies used by successful marketing agencies.
If you’re going to spend money participating in conferences, you need to treat them as campaigns. Here’s how a few landing pages and a social ad budget can help attract and convert qualified leads – weeks before the event.
You’ve likely heard of Cialdini’s six principles of persuasion, but are you using them on your landing page? Here’s how to tap into the psychological power of influence to drive more conversions.
Native advertising is all the rage these days, but most marketers aren’t linking their native ads to dedicated landing pages. Here’s why they’re leaving money on the table.
When a lead visits your landing page, you don’t have much time to convert. Here’s how landing page videos enhance trust – 60,000 times faster than language can.
What do you have to offer that no one else does? No, really. No one else. That’s your unique value proposition and it needs to be front and center on your landing page.
Using video on your landing page is a great idea. Unless you’re doing it wrong, like most marketers. Here’s how to create a measurable video marketing campaign that actually drives ROI.