A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.
The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.
You might also want to take a look at our landing page examples to see what you can build with Unbounce.
These days, capturing attention is both rare and powerful. Here are 5 scientific reasons why you should implement attention-driven tactics into your landing page design.
In order for people to convert on your landing page, they have to arrive at your page first. Here’s how to create landing pages that convert & rank well.
To keep yourself on the straight-and-narrow, check out the secrets of selling like a skeazy, slimy used car salesman – and avoid them on your landing pages!
Landing page optimization is all about making your pages perform better by hypothesizing how the context of use could be improved with regard to how your visitors are experiencing your landing page. Learn about the process with a case study infographic.
Adding a video to your landing page can produce big results. Like a 64% increase in conversions big. Just ask Neil Patel at Crazy Egg. Learn 3 ways to produce a video for your landing page on different levels of budget and quality.
If you’re looking to build a lead capture landing page, it’s not just a matter of slapping a form on a page and driving traffic to it. Well, you could, but it wouldn’t perform well. However, if you follow the 15 steps outlined here you’ll have a really high performance landing page for gathering leads that has a much higher chance of success. Read on and learn how to build the ultimate lead capture landing page.
“My name is Earl. My conversion rate sucks, and I can’t stop sending traffic to my homepage.” Well done, you just passed the unofficial first test of landing page rehab. Now study the infographic to see where each step in the program should be applied to the conversion funnel.
Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
Used well, color can help you to turn site visitors into customers or subscribers, reduce your bounce rate and make your landing pages far more engaging and successful.
You may not know it, but there are a few conversion killers stalking your landing pages, hacking away at your leads and sales when you aren’t looking. Find out if you are falling foul to these 5 examples…