A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.
The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.
You might also want to take a look at our landing page examples to see what you can build with Unbounce.
Billy Wilder was one of Hollywood’s most prolific writers and directors. With more than 70 writing credits to his name, his 10 rules for writing screenplays come from vast experience. What’s amazing is how well his advice translates to landing pages.
Buyer personas can sometimes feel like wild generalizations – but conversion expert André Morys used MRI scans to bring some actual science into the equation. Read on to learn how to apply his process to your landing pages.
You’ve got all the essential elements of a high-converting landing page in place – but are you paying attention to other forces that motivate prospects to convert? Here’s a framework that will help you confirm that you’ve addressed *all* your prospects’ needs.
Designing landing pages for mobile isn’t easy – you’ve got to cram all of the essential elements into half the space. In our recent Unwebinar, CRO expert Bryan Eisenberg shared three questions you can ask to create well-rounded landing page experiences for your mobile users.
Are you marketing to Iron Man or Jack Sparrow? What questions would Sherlock Holmes have if he landed on your page? Here’s a simple framework for tailoring your campaign to any personality type.
If the marketing experiences you create are less than delightful, your conversions will suffer. Here are four simple ways to deliver exceptional user experiences on your landing pages.
Are you creating delightful experiences for prospects regardless of which device they’re using? We asked CRO experts how they adapt to their mobile users – here are the mobile-responsive landing page optimization tips they shared.
If your landing pages aren’t converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck.
Worried that your next marketing campaign will be a colossal flop? It doesn’t have to be a shot in the dark. Your customers and leads can help you generate and validate campaign ideas – all you have to do is ask.
When a high percentage of visitors abandon your landing page, you need a trusty sidekick to swoop in and make your offer more persuasive. Learn how to use exit overlays to sweeten the pot and capture conversions that were otherwise lost.