A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.
The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.
You might also want to take a look at our landing page examples to see what you can build with Unbounce.
Ever wonder how we do our content marketing at Unbounce? Here are 3 proven marketing strategies we use for every campaign to consistently gain over 29% in conversion lifts.
You’ve worked hard to create your landing page. Damn hard. But when you check your analytics, you notice you’re not getting the conversions you expected. Let’s have a look at 6 landing page conversion killers and how you can avoid them.
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5 steps that will help you convince your boss that implementing & improving your landing page strategy is not just a great idea, but if done to scale, can result in massive revenue boosts for the company.
If you’re just getting started with landing page design, a great place to focus your attention is above-the-fold. This post will give you 10 landing page guidelines that focus on what you should put above-the-fold.
The entire point of social proof on your landing page is to influence your visitor in ways copy alone cannot. But what if you have 0 tweets on a post or page? Or 0 testimonials? Here are 3 ways your landing page social proof can turn your visitors’ perceptions around.
A collection of some of the best landing page explainer videos out there. Find out what makes each one successful and how you can do the same.
In this 11-part instructional course – with awesome videos – landing page expert Oli Gardner is joined by 9 world-renowned conversion rate experts to teach you all you need to know to create high-converting landing pages.
It’s not rocket science, it’s landing page science. Understand the sweet science behind creating a highly effective landing page and you’ll be on your way to landing page greatness.