A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.
The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.
You might also want to take a look at our landing page examples to see what you can build with Unbounce.
Designing landing pages for mobile isn’t easy – you’ve got to cram all of the essential elements into half the space. In our recent Unwebinar, CRO expert Bryan Eisenberg shared three questions you can ask to create well-rounded landing page experiences for your mobile users.
Are you marketing to Iron Man or Jack Sparrow? What questions would Sherlock Holmes have if he landed on your page? Here’s a simple framework for tailoring your campaign to any personality type.
If the marketing experiences you create are less than delightful, your conversions will suffer. Here are four simple ways to deliver exceptional user experiences on your landing pages.
Are you creating delightful experiences for prospects regardless of which device they’re using? We asked CRO experts how they adapt to their mobile users – here are the mobile-responsive landing page optimization tips they shared.
If your landing pages aren’t converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck.
Worried that your next marketing campaign will be a colossal flop? It doesn’t have to be a shot in the dark. Your customers and leads can help you generate and validate campaign ideas – all you have to do is ask.
When a high percentage of visitors abandon your landing page, you need a trusty sidekick to swoop in and make your offer more persuasive. Learn how to use exit overlays to sweeten the pot and capture conversions that were otherwise lost.
If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.
If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.
With so much landing page optimization literature out there, it’s easy to feel overwhelmed. Here are 11 SlideShares and infographics that are briefer than an ebook but still super actionable.