Landing Pages

A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.

The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.

You might also want to take a look at our landing page examples to see what you can build with Unbounce.



How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert

You’ve likely heard of Cialdini’s six principles of persuasion, but are you using them on your landing page? Here’s how to tap into the psychological power of influence to drive more conversions.

The Native Advertising Mistake (Almost) Every Marketer is Making

Native advertising is all the rage these days, but most marketers aren’t linking their native ads to dedicated landing pages. Here’s why they’re leaving money on the table.

The Psychology of Landing Page Videos (+5 Video Optimization Tips)

When a lead visits your landing page, you don’t have much time to convert. Here’s how landing page videos enhance trust – 60,000 times faster than language can.

Why Your Unique Value Proposition is Killing Your Landing Page Conversions and How to Fix It

What do you have to offer that no one else does? No, really. No one else. That’s your unique value proposition and it needs to be front and center on your landing page.

Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things

Using video on your landing page is a great idea. Unless you’re doing it wrong, like most marketers. Here’s how to create a measurable video marketing campaign that actually drives ROI.

3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)

We all make mistakes. But they don’t usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don’t happen to you.

The 3 Landing Page Mistakes That 98% of Marketers Are Making [Webinar Video]

Want to join the online marketing 2%? In this video you’ll learn how to fix the 3 landing page mistakes that sabotage almost every marketing campaign.

Why People Don’t Trust Your Landing Page Testimonials

Turns out that social proof isn’t foolproof. Here are 4 ways to get customers to trust your landing page testimonials.

Creating Landing Page Videos That Convert [Webinar Recording + Bonus Video]

In this month’s Unwebinar, Wistia’s Kristen Craft and Dave Cole explained how to increase your landing page conversions with video. Here’s the full recording, plus their follow-up video answering your questions.

4 Simple Changes that Boosted Conversions by 1250% [Case Study]

Landing pages are built for one thing and one thing only: Converting customers. This case study demonstrates how a few simple changes can have a dramatic impact on conversion rates.

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