CLASSIC BUILDERBuild Landing Pages Exactly How You Like ‘Em

The original landing page builder for experienced marketers, designers, and agencies. With the Unbounce Classic Builder, you can create, test, and optimize your campaigns with drag-and-drop controls, custom code, and pixel-perfect precision.

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The Original Landing Page Builder Used by 15,000+ Brands

Classic Unbounce is the best-fit landing page platform for confident marketers. Create custom online marketing campaigns that jam with your brand, boss, and client needs.
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Straightforward campaign creation

Get started quickly with popular landing page templates and drag-and-drop controls. Craft your campaign piece-by-piece and customize every element to perfectly match your brand.

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Plays nice with core marketing tools

Send your leads to almost any marketing automation or CRM tool out there. You can even use Zapier right from inside the builder to connect to over 1,000+ other tools.

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Publish fast, to your own domain

Publish straight to your WordPress site with our WP landing page plugin, or to your business’s custom domain.

Every so often you identify a game changer for your marketing tactics. For us, it was Unbounce, which is incredibly user-friendly and intuitive. At JetPet, we can now create and measure our landing pages quickly with templates that are stunning and easy to work with. We have nearly doubled our conversion rates.

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James Woller, Co-owner at JetPet
James Woller photo

New: Make Mobile Pages in a Snap With
Smart Builder

Design landing pages that automatically resize for mobile and desktop devices.
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See 100+ Customizable Templates

Not sure your design skills will cut it? We’ve done the work for you. Choose from hundreds of conversion-focused landing page templates. A few simple tweaks make any design your own.

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Get Fancy and Flex Your Skills With Technical Customizations

Give your marketing that extra bit of shine. Classic Builder lets you polish to perfection and hit those specialized needs with extra coding and customization options.
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Design down to the pixel

For the designer or marketer with flair—get in the weeds with the look, feel, and layout of your landing pages. You have total control over the look and feel of your campaign.

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Think bigger with custom scripts

When your use case gets creative, you have to too. Use custom scripts to customize unique landing page elements with JavaScript and CSS.

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Match visitors’ search intent

With Dynamic Text Replacement (DTR), you can swap out pieces of text to match the search terms a visitor used to get to your page. This improves relevance and the chance you’ll convert.

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Landing Page Feature
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Unbounce has significantly improved our ability to generate leads through PPC campaigns. [Dynamic Text Replacement] increased the relevancy of our pages, which led to a boost in our Quality Score.

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Danai Giwa, Digital Marketing Specialist at Medgate
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Optimize as You Build. Try Smart Builder Today.

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From First Click to Launch: Your Marketing Checklist is Covered

A/B tests? Check. Fast landing pages? Check. Popups and sticky bars? Check and check. Classic Builder plays nice with other Classic Unbounce features that marketers rely on.
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A/B test for more conversions

Use A/B testing to validate your ideas, optimize your marketing, and find the one campaign that converts best. (Or, use Smart Traffic to connect visitors with best-fit landing pages on autopilot.)

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AMP up your page speeds

Stop losing clicks to slow load times. Classic Unbounce automatically improves your page speed and gives you the option to build with Google-powered performance (AMP).

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Capture leads with popups

Use popups to get the attention of visitors about to bounce, or slide in sticky bars with promo offers and lead gen opportunities to increase your chance of conversion.

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We needed to quickly build better, high-converting options and Unbounce was perfect for an on-brand look, fast.

Indochino Case Study
Lisa Craveiro, Director of Acquisition at Indochino
Indochino Case Study

Thousands of Brands Grow Their Business with Unbounce

More than 15,000 companies rely on Unbounce to improve lead gen and convert more traffic. No matter their goals, our customers make landing pages a huge part of their success.

Increased in-store sales by

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Reduced cost-per-lead for a client by

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Kick the Tires and Light the Fires. Get Started Now.

Build your first landing page today. Pick a plan and start with a 14-day trial.
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