Marketing Resources

Explore our ever-expanding ecosystem of free marketing resources, from in-depth ebooks to actionable monthly webinars and more!

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Become a Better Marketer. Anytime, Anywhere.

The Unbounce Conversion Benchmark Report

We analyzed 74,551,421 visitors to 64,284 lead gen landing pages. Here are average industry conversion rates and expert recommendations.

What is a Good Conversion Rate for My Landing Page?

Wouldn’t it be nice if you had a conversion rate benchmark for your industry? See our proprietary data and how you stack up!

12 Proven Ways to Convert with Overlays

In this 37-page ebook, you’ll get a detailed walk through of 12 use cases for website overlays and how you can use them to generate more leads and sales.

The 7 Principles of Conversion-Centered Design

In this 56-page ebook, Oli Gardner will show you how to leverage the seven principles of Conversion-Centered Design to create delightful, high-converting marketing campaigns.

The Landing Page Sessions

The Landing Page Sessions are all about finding the “squeaky wheel” in your marketing campaigns. Oli Gardner deconstructs a landing page every Friday. Watch on demand now!

Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages

This ebook will teach you how to use the 23 visual principles of Attention-Driven Design to eliminate distraction and get the conversions you deserve.

The Conversion Marketer’s Guide to Landing Page Copywriting

If you’ve ever struggled to write high-converting landing page copy, then you need to read our new ebook. It won’t just make you a better writer – it’ll make you a smarter marketer.

How to Get Started With A/B Testing

In this Unwebinar, John Bonini, Marketing Director at IMPACT, will detail how to get started with A/B testing so that you can make your landing pages more persuasive – and sco...

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