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See the Unbounce Builder in action.

"My first time using Unbounce, I was able to perfectly recreate my Sketch mock-up in under an hour.”

How to Create a Landing Page Using Unbounce

Learn how YOU can build a landing page quicker than your developer — no coding skills required.

Building a campaign landing page can be frustrating and time-consuming, but it doesn’t have to be. With Unbounce you can make a beautiful landing page in an afternoon and launch it before you leave the office.

Thiago Costa

Senior Web Designer at Breather

See just how quickly Breather built a landing page.

Make and launch a landing page in 7 simple steps.

Choose a template OR start from a blank page.

Build your landing page from a template.

Whether you want to create landing pages quickly or need design inspiration, starting with a template is the simplest option. Watch the video to learn how to:

  • Choose a template based on your industry, campaign or conversion goal (lead generation or click-through)
  • Add or remove elements on the page
  • Switch out images and text
  • Adjust any colors or fonts to match your brand’s look and feel

Browse our template gallery

Adjust your mobile landing page layout.

With Unbounce it’s easy to create mobile versions of your page. Once you’ve built your desktop page, simply enable your mobile view and tweak page elements as needed.

Build your landing page from a blank page.

For maximum flexibility and a more sophisticated page layout, create your landing page from a blank canvas. Watch the video to learn how to:

  • Add new page sections as needed
  • Drag, drop and position your page elements (text, logo, images, boxes, forms, videos)
  • Add any colors or fonts to match your brand’s look and feel
  • Set up your lead capture form or call to action button

Pro tips:

  • Use Unbounce’s Layout Assistant tool — it will get your mobile page 80% publish-ready
  • Adjust the remaining page elements and resize your text to the appropriate size
  • Hide the page elements you don’t want to display on mobile

Configure your landing page settings.

Adjust your SEO settings.

Select whether or not you want your page to be visible to search engines and optimize it by writing a keyword-focused page title and meta description.

Set up your form’s ‘Thank You’ page.

Extend the interaction with your converted prospects with customizable confirmation pages: offer a value add, or simply say, “Thank you!”

Set a conversion goal to track your success.

Before you publish your page, set which action you would like to track as a conversion.

Here’s how to launch your page:

Set your landing page URL.

Publish your landing page to the domain of your choice and customize the URL to your liking.

Learn more

Add tracking and custom scripts.

Script Manager allows you to instantly embed scripts like Google Analytics, AdWords or any other custom code to multiple landing pages at once.

See documentation

Integrate with your marketing tool set.

Pass leads from Unbounce to your marketing automation and CRM tools by setting up one or more integrations (e.g. HubSpot or Salesforce).

Learn more      See documentation

Preview and publish.

Preview your desktop and mobile pages and hit publish. If using WordPress, simply install our WP landing page plugin — no DNS record or CNAME setup required.

Get the most out of your landing pages.

Our customers use these popular features to take their campaigns to the next level (and you can too!)

Duplicate your landing pages with one click.

Once you’ve created your first landing page, the heavy lifting is done. Scale up production by duplicating your page and making adjustments tailored to your campaigns.

Optimize your campaigns with A/B testing.

Duplication also comes in handy when A/B testing a page. In just a few minutes you can make a copy of your page, tweak it, and split traffic across the two variants to find the highest-converting champion.

Ready to start building landing pages?


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“I’m concerned that I won’t be able to implement all the custom scripts and codes we use on our brand website. Can I add custom code to Unbounce landing pages?”

Yes you can! And, if there’s a script that you need on your page that isn't offered as a built-in Unbounce feature, you can add it directly to the page or use Unbounce’s Script Manager to implement it across all pages on a domain (or multiple domains) in a single process.

“My main concern is that I don’t have design/coding skills. Will I still be able to use Unbounce?”

Definitely. Anyone on your team can be a landing page creator, simply start with a template and tweak the design to match your brand. You don’t need to know HTML or CSS — just add or move any element on your page (images, boxes, text, page sections, CTA buttons and more) with our intuitive drag-and-drop page builder. Plus, when you make a change to your desktop page, it will appear on your mobile version accordingly.

“I’m concerned that the Unbounce builder will limit my ability to create custom designs. How flexible is this tool?”

Unbounce’s powerful drag-and-drop landing page builder gives you the freedom to stay on brand while building a page that’s as simple or sophisticated as you need it to be. For maximum flexibility, start with a blank page and customize your design by adding custom code or web fonts. You can also save time and scale production by duplicating existing landing pages and design elements between pages. Check out Unbounce’s Tips & Scripts to see the wide range of advanced customizations at your fingertips.

“I’m concerned that it won’t deliver real value. Will it help us deliver better marketing results (campaign performance, leads, etc.)?”

By sending traffic to campaign-specific landing pages (instead of generic, low-converting web pages), you can convert more prospects and lower your cost-per-acquisition. Plus, with advanced features like Dynamic Text Replacement, your landing page's copy automatically changes to match your ad, increasing relevancy and improving your AdWords quality score. Better marketing experiences for your visitors, better campaign results for you. Learn how other marketers and agencies found success with Unbounce.

“I’m concerned that Unbounce won’t be compatible with my current marketing tools. Does Unbounce integrate with things like Google Analytics, WordPress and Salesforce?”

Absolutely! Unbounce allows you to integrate with your favorite CRM, email and analytics tools, including Google Analytics, WordPress, Salesforce and HubSpot (just to name a few). For custom CRMs or other marketing platforms that might not be one of our native integrations, you can use Webhooks to send push notifications from your Unbounce landing pages to any server, or use the Unbounce API to build your own custom integrations.


You’re not the only one making the decisions. Here’s how to answer common questions from your company’s key stakeholders.

Never miss an episode!  Subscribe to the podcast on iTunes.


Never miss an episode!  Subscribe to the podcast on iTunes.


© Unbounce All rights reserved.

Never miss an episode!  Subscribe to the podcast on iTunes.


© Unbounce All rights reserved.