Campaign strategy

Turn your marketing vision into reality with these strategies for researching your audience, choosing the most efficient channels, and planning a campaign that engages and converts.

Marketing Experts Share Their Marketing Fails
Campaign Strategy

11 marketing experts share their marketing fails (and lessons learned)

August 20, 2019 . 15 minute read

Generic_Blog_Template_LandingPage_Feature_Image_Usual_Size
Campaign Strategy

MQL vs. SQL: What different lead types mean for your business

December 14, 2021 . 10 minute read

black-friday-buzz-feature-image
Campaign Strategy

Black Friday isn’t dead—here’s how to use it and win more online sales

October 22, 2020 . 23 minute read

Plan your campaign

How to Build a Customer Journey Map (Free Template)
Campaign Strategy

How to create a customer journey map that works in 30 minutes (free template)

May 11, 2021 . 11 minute read

PPC Keyword Research for Landing Page Campaigns
Pay Per Click

PPC keyword research 101: How to build your campaigns

June 23, 2021 . 19 minute read

How a Marketing Conversion Funnel Works
Campaign Strategy

Why your marketing strategy needs a conversion funnel (and how it works)

June 3, 2021 . 13 minute read

SUBSCRIBE
Sign up for expert marketing advice—delivered right to your inbox

Understand your audience

Projection_BiasProject_Bias_Feature_Image_Usual_Size
Campaign Strategy

A marketer’s guide to managing our own projection bias

June 17, 2021 . 12 minute read

Psychographic Segmentation: A Simple Guide For Marketers
Campaign Strategy

Psychographic segmentation: A simple guide for marketers

April 30, 2021 . 11 minute read

Blog Demographic Segmentation Foundation Header
Campaign Strategy

Demographic segmentation: What is it and how can you use it?

May 1, 2021 . 13 minute read

Shake up your marketing

Ecommerce strategy affiliate marketing
Campaign Strategy

Boost your ecommerce strategy with these 10 affiliate marketing tips

July 19, 2022 . 23 minute read

Procurify Customer Story_feature
Marketer Story

How Procurify scored a ton of SaaS demos with landing pages

February 25, 2020 . 14 minute read

high converting landing pages
Campaign Strategy

How to do a webinar that’s as exciting as an in-person event

July 15, 2020 . 25 minute read

All posts about campaign strategy

45 Results

Strategy how to run marketing campaigns

How to create successful marketing campaigns (+ 9 examples)

April 01, 2025 . 29 minute read

Horizontal hero image for the conversion funnel optimization blog post

Conversion funnel optimization: The basics explained (2025)

March 14, 2025 . 22 minute read

Projection bias: What is it & how does it show up in marketing?

December 17, 2024 . 7 minute read

PPC Keyword Research for Landing Page Campaigns

PPC keyword research: How to build winning campaigns in 2025

November 16, 2024 . 14 minute read

How to build an email list from scratch: 10 proven strategies that work

August 16, 2024 . 18 minute read

How to build authentic brand

5 ways to build an authentic brand

March 17, 2023 . 6 minute read

Ecommerce strategy affiliate marketing

Boost your ecommerce strategy with these 10 affiliate marketing tips

July 19, 2022 . 10 minute read

PPC landing page

7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns

February 17, 2022 . 5 minute read

How to Boost Landing Page Traffic with Pre-Roll Ads

December 17, 2021 . 5 minute read

PPC landing page

How to Use Your Landing Page to Increase Brand Awareness

December 16, 2021 . 5 minute read

1 2 3 4 5

Explore more topics

Landing pages
AI marketing
Digital content
Lead generation

START YOUR FREE 14-DAY TRIAL
Launch your best-performing campaigns with Unbounce
Start building for free