Campaign strategy

Turn your marketing vision into reality with these strategies for researching your audience, choosing the most efficient channels, and planning a campaign that engages and converts.

Campaign Strategy

11 marketing experts share their marketing fails (and lessons learned)

August 20, 2019 . 15 minute read

Campaign Strategy

MQL vs. SQL: What different lead types mean for your business

December 14, 2021 . 10 minute read

Campaign Strategy

Black Friday isn’t dead—here’s how to use it and win more online sales

October 22, 2020 . 23 minute read

Plan your campaign

Campaign Strategy

How to create a customer journey map that works in 30 minutes (free template)

May 11, 2021 . 11 minute read

Pay Per Click

PPC keyword research 101: How to build your campaigns

June 23, 2021 . 19 minute read

Campaign Strategy

Why your marketing strategy needs a conversion funnel (and how it works)

June 3, 2021 . 13 minute read

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Understand your audience

Campaign Strategy

A marketer’s guide to managing our own projection bias

June 17, 2021 . 12 minute read

Campaign Strategy

Psychographic segmentation: A simple guide for marketers

April 30, 2021 . 11 minute read

Campaign Strategy

Demographic segmentation: What is it and how can you use it?

May 1, 2021 . 13 minute read

Shake up your marketing

Campaign Strategy

Boost your ecommerce strategy with these 10 affiliate marketing tips

July 19, 2022 . 23 minute read

Marketer Story

How Procurify scored a ton of SaaS demos with landing pages

February 25, 2020 . 14 minute read

Campaign Strategy

How to do a webinar that’s as exciting as an in-person event

July 15, 2020 . 25 minute read

All posts about campaign strategy

45 Results

Influencer Outreach: 5 Pro Tips for Stunning Success

December 21, 2016 . 9 minute read

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster

December 15, 2016 . 9 minute read

Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide

December 12, 2016 . 1 minute read

Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

July 27, 2016 . 2 minute read

The Making of a Localized Digital UK Marketing Campaign

June 16, 2016 . 6 minute read

How On-Demand Video Content Brings Us More Customers in Less Time

April 15, 2016 . 5 minute read

A Beginner’s Guide to Launching a Successful Marketing Campaign [INFOGRAPHIC]

January 08, 2016 . 1 minute read

Behind Every Click, There’s a Person [PODCAST]

November 18, 2015 . 1 minute read

How One Agency Created a Conversion-Centered Content Strategy Using Landing Pages

September 22, 2015 . 9 minute read

Clicks Are People: 3 Tactics For Creating More Human-Centered Marketing

August 25, 2015 . 7 minute read

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Landing pages
AI marketing
Digital content
Lead generation

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