/ Campaign strategyOur Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide By Amy Wood on December 12th, 2016 in Campaign strategyTotal180 32 44 104Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together.Did I lose you at email marketing and landing pages? Well, pour yourself a holiday drink and let me explain.As a marketer, you know that email is one of the most impactful marketing tools in your stack. In 2015 alone, 25.1% of Black Friday ecommerce sales came from email marketing and over one-third of holiday shoppers say they used retailers’ emails to keep track of deals.But email marketing is just one half of a successful campaign. Those emails need to lead somewhere…A landing page is the ideal destination for your email marketing campaign because it focuses your visitor’s attention on a single conversion goal. This lack of distractions could mean the difference between a bounce and a sale.Using email marketing and landing pages together is thus the perfect combo to drive more sales — it’s the spiked eggnog of marketing and conversion tactics.May we pour you a glass?Run high-converting campaigns using email and landing pagesDownload Unbounce and Campaign Monitor’s Ultimate Holiday Email Marketing & Landing Page GuideBy providing your contact information, you're authorizing Unbounce and Campaign Monitor to contact you with marketing materials. You can unsubscribe at any time.About Amy Wood Amy Wood is a former writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame» More blog posts by Amy Wood