Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide

Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together.

Did I lose you at email marketing and landing pages? Well, pour yourself a holiday drink and let me explain.

As a marketer, you know that email is one of the most impactful marketing tools in your stack. In 2015 alone, 25.1% of Black Friday ecommerce sales came from email marketing and over one-third of holiday shoppers say they used retailers’ emails to keep track of deals.

But email marketing is just one half of a successful campaign. Those emails need to lead somewhere…

A landing page is the ideal destination for your email marketing campaign because it focuses your visitor’s attention on a single conversion goal. This lack of distractions could mean the difference between a bounce and a sale.

Using email marketing and landing pages together is thus the perfect combo to drive more sales — it’s the spiked eggnog of marketing and conversion tactics.

May we pour you a glass?

Run high-converting campaigns using email and landing pages

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About Amy Wood
Amy Wood is a former writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
» More blog posts by Amy Wood

Comments:

  1. Madhuri Verma

    It’s really amazing Blog. Thankyou so much for sharing. I want learn more about Email Marketing.
    Read More : http://crbtech.in/SEO/

    Reply
  2. 尚爱思套图

    我只是来看一看,好久没来了~

    Reply
  3. Bright Inbound Marketing

    Landing page is a great way to generate more leads for your business. But you should follow some instruction before launching a landing page. Thanks for a great gift.

    ~Sarah

    Reply
  4. Ruchi Mahatre

    Thanks a lot for sharing this article i would like to know more email marketing https://recruitment16.in/question-papers/

    Reply
  5. DigitalMarketingWebExperts

    Email Marketing & Landing Page help in Generate the Leads. Good Article.

    Reply
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  7. Nishant Maliakel Oommen

    Really an amazing blog on email marketing. thanks for sharing the stats on email marketing (Black friday 2015). Email marketing is the most economic online marketing channel. I cam across a stats which pointed that email marketing gives you an ROI of $42 on $1 investment. I have written an article about Online Marketing budget, In wich i have mentioned how to allocate email marketing budget and its importance. If possible take a look http://www.kamkash.com/decide-on-your-online-marketing-budget/

    Reply
  8. Meity Fitriani

    Thanks Amy! I sometimes feel desperate that everything is moving so quickly and I feel like I can’t keep up no matter how much I read or try this and that. But still, free ebooks is always great to give new insights and hopefully inspirations in developing new strategy ahead. Btw, your profile photo is stunning (can’t hold myself from commenting!)

    Reply
  9. Kavita Chatterjee

    Very helpful advice in this particular post! It’s the little changes that make the largest changes. Thanks for sharing!

    Physiotherapist in Indirapuram

    Reply
  10. Wignal Edwards

    WOW!! What a great, well written post! Why have I not come across this site before? So much more informative than what I’ve come across so far! I could have saved myself hundreds of hours bumbling around the internet wilderness forever. I’m going to copy your methodology. Off goes the TV in the background, phone is on mute. Coffee made. No plans for the weekend. Perfect. Time to dive in… Thank you so much!

    Reply
  11. ProIndex

    Muy buen artículo. Usarémos vuestra experiencia para ProIndex Studio. Gracias )

    Reply
  12. balakrishna

    hey, thanks for this post on email marketing and we will just improve the knowledge abbout it thanks a lot

    Reply
  13. Sariya

    One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.

    Reply
Comments