The Unbounce Origin Story
It’s basically the same as Wolverine’s … only with less yellow spandex.
The first to market, Unbounce started in 2009 when “landing pages” were little more than a buzzword. Rick Perreault, frustrated waiting on developers for every new campaign, set out to create a better experience for marketers.
Rick joined forces with Carter Gilchrist, Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to bootstrap Unbounce out of a dark, 500-square-foot room in Gastown, Vancouver. In early days, they lived off baloney sandwiches and beer from the pub downstairs. (Doctors agree—this diet was a mistake.)