The Landing Page and Conversion Optimization Blog

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  • Get Faster Landing Pages
  • A/B Testing

    A/B testing is when two variations of a landing page, ad, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B testing is the key to optimizing your marketing campaigns.

    Read up on best practice advice in the articles below, or check out some A/B testing resources from The Conversion Marketing Glossary.