Content marketing is the discipline of creating editorial content that serves a business objective, such as attracting prospects, establishing credibility or converting customers.
If you want to learn more about content marketing, check out The Conversion Marketing Glossary.
![Create a Case Study that Converts [INFOGRAPHIC]](https://unbounce.com/photos/CASESTUDY-386x165.png)
![The History of Content Marketing [INFOGRAPHIC]](https://unbounce.com/photos/history-of-content-marketing-850-386x165.jpg)
