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  • The History of Content Marketing [INFOGRAPHIC]

    In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead.

    Have a look at this steep slope from Google Trends:

    content-marketing-google-trends

    But content marketing isn’t new. Certainly not as new as this graph would suggest.

    Businesses have been producing content to create hype and desire for their solutions for a very long time. What’s new is the technology and channels we use to distribute this content.

    Content marketing has a rich history, and the folks over at Content Marketing Institute have put together this gem to tell the story (BTW, they even made a documentary too).

    It all starts in 1732 with a man you may have heard of: Mr. Benny Franklin.

    History of Content Marketing 2016

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    About Amanda Durepos
    As Unbounce’s Blog Editor, Amanda Durepos curates and crafts content to help marketers be better at their jobs. When she’s not managing the editorial calendar for the Unbounce Blog, she’s wrangling internal and external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns.
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