The History of Content Marketing [INFOGRAPHIC]

In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead.

Have a look at this steep slope from Google Trends:


But content marketing isn’t new. Certainly not as new as this graph would suggest.

Businesses have been producing content to create hype and desire for their solutions for a very long time. What’s new is the technology and channels we use to distribute this content.

Content marketing has a rich history, and the folks over at Content Marketing Institute have put together this gem to tell the story (BTW, they even made a documentary too).

It all starts in 1732 with a man you may have heard of: Mr. Benny Franklin.

History of Content Marketing 2016

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About Amanda Durepos
As Unbounce’s former blog editor, Amanda Durepos curated and crafted content to help marketers be better at their jobs. When she wasn't managing the editorial calendar for the Unbounce Blog, she was wrangling internal and external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns.
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  1. Pavithra

    I knew is content marketing isn’t new but not so old. Thanks for sharing such an informational post.

  2. K Asif //

    Thanks Amanda, for such an informational post about content marketing. I was confused about content marketing but now I got some knowledge about this.

  3. sara

    interesting share and reading history, starting from 1732 :)

  4. AArti

    Thanks for amazing post!

  5. Duncan Pattinson

    We have spent a serious amount of time doing content and we know first hand that it works. Traffic increases add value to the customer experience. many thanks for your article

  6. Michael Iwasaki

    Hey Amanda,

    Thank you for a most enjoyable article on content marketing and ‘the history of’. It is funny, because when one thinks of content marketing, they think of the ‘now’ instead of the past. However looking back at some of the examples in the info-graphic, like the Jell-O recipe book (for free), it really IS content marketing. In our industry, we have seen more people using press release distribution to help with their content marketing messages. An interesting approach.

    Thank you again for the excellent info-graphics and info.

    24-7 Press Release Newswire

  7. Ashish Deshmukh

    Really informative post on content marketing. :’)

  8. Darwin Crew

    Learning complicated tasks that involve a number of different steps can be challenging, even if you use bullet point lists to break it down to its most basic components.

  9. Mark

    Great Post. After Images, Infographics and videos are the next bing thing in social media.

  10. Terrence Jennings

    Great infographic! I love how informative and detailed the timeline is! This should be known to many startup SEO.

  11. Tlelima

    Great read. Very detailed

  12. Explaindio Reviewer

    Excellent job. I am going to use this infographic in my blog. But 2016 is the year of growing video marketing, don’t you think? Google is giving attention for the videos opened a new window in the marketing era.

  13. Manish Kumar Gutta

    Great article! I never knew content marketing was THAT old! The use of infographics let me stay on the page and completely read the article. History is not so boring after all!

  14. Catherine

    Great infographic and I am stunned that the concept was around late in the Victorian era. Still, a nice discovery. The platform may change but the concept remains I believe.

  15. KSTOP

    I don’t even understand how I ended up right here,
    however I believed this publish was once great.
    I don’t realize who you are however certainly you are going to a
    famous blogger for those who are not already. Cheers!

  16. Umroh Ramadhan

    Everyone agrees that the content is the king.. So if we wanna our web has much visitors, wa have to provide the best article..