Content Marketing

Definition

The discipline of creating editorial content that serves a business objective, such as attracting prospects, establishing credibility or converting customers. Content marketing is about building a long-term relationship with your audience while delivering as much value and delight as possible.

Resources

1. This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages
2. What Content Marketers and Journalists Need to Learn from Each Other
3. 14 Ways to Drive Traffic to Your Website’s Landing Pages