what is a marketing funnel

Marketing Funnel


A model describing the various stages of a prospect’s journey from the first interaction with your brand to the ultimate goal: conversion. Conversion rate optimization is about moving people through your marketing funnel, turning them from prospects into raving, repeat customers.

CRO expert Chris Goward from WiderFunnel explains the mechanics of the marketing funnel.
“The top of your funnel must be intellectually divorced from your product but emotionally wed to it.” — @jchernov
Tweet This


  1. Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)
  2. How to Create Irresistible Copy for Your Top-of-Funnel Landing Page
  3. The Steps You Need to Define the Stages of Your Sales & Marketing Funnel