Explore
  • Explore
  • Take Quiz
  • Subscribe
  • Share Term
A B C D
E F G H
I J K L M
N O P Q
R S T U V
W X Y Z
  • Subscribe
  • Take the Quiz
Cancel
Back
what is lead nurturing

Lead Nurturing

Definition

The act of educating a lead and moving them through the stages of your company’s customer lifecycle, improving the quality of that lead over time. Lead nurturing is about building trust and reciprocal relationships with your prospects.

“Create an entire, immersive content experience that your audience will love and respond to.” — @hayley_mullen
Tweet This

Resources

  1. The Twelve-Step Program for Lead Nurturing
  2. The Definitive Guide to Lead Nurturing

Related Terms

  • Lead Generation
  • Leads
  • Content Marketing
  • Marketing Funnel

Brought to you by Unbounce

The Landing Page & Conversion Marketing Platform