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what is lead nurturing

Lead Nurturing

Definition

The act of educating a lead and moving them through the stages of your company’s customer lifecycle, improving the quality of that lead over time. Lead nurturing is about building trust and reciprocal relationships with your prospects.

“Create an entire, immersive content experience that your audience will love and respond to.” — @hayley_mullen
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Resources

  1. Email Marketing: 5 Tactics to Generate and Nurture More Leads
  2. Drive more leads with landing pages
  3. The Definitive Guide to Lead Nurturing

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