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conversion definition for marketing

Conversion

Definition

The ultimate goal of your campaign. A conversion is whatever you decide it is – submitting a form, downloading a piece of content, signing up for a free trial, making a purchase. Every aspect of your marketing campaign should be nudging people toward conversion.

Conversion scientist Brian Massey breaks down the anatomy of a conversion.
“The best investment you can make in CRO is people: those who believe in it will bring a greater return.” — @randfish
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Resources

  1. Conversion Benchmark Report 2024
  2. The 7 Principles of Conversion-Centered Design
  3. Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)
  4. 10 Conversion Killers and the Hacks to Fix Them

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