In this 56-page ebook, Oli Gardner shows you how to apply the Conversion-Centered Design principles to build high-converting marketing campaigns.
I’ll share techniques for capturing and keeping your visitor’s Attention from your traffic source to the conversion point on your landing page.
In this section, you'll learn how to reassure your visitors they've made a "good click" by creating a strong Contextual bond between the pre-click (source of the campaign) and post-click (landing page) experience.
Principle three is all about learning to write copy that quickly and effectively communicates the value proposition of the campaign.
Congruence is all about alignment, and here, you’ll learn about the importance of aligning every element of your landing page with the campaign goal.
If your testimonial photos look like stock, or your trust seals and privacy statements seem desperate, you’ll have a hard time convincing a potential customer to believe in you or your product/service. I’ll discuss ways to encourage and inspire rather than turn people off.
The principle of Closing is about studying the area around your CTA, the design of your CTA and the copy you use to inspire a click. You’ll see why it’s important to recognize and remove negative influences that can unknowingly creep into your Closing argument.
In this section, I’ll show you how the principle of Continuance can be used to get a second conversion and create campaign momentum loops, and how to create a post-conversion experience better targeted to your ideal customer.