A/B testing

A/B Testing


A marketing experiment where two variations of a landing page, ad, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B testing is the key to optimizing your marketing campaign.

Conversion expert Michael Aagaard points out how A/B testing constantly forces marketers to confront reality and rethink our assumptions.
“I don’t care much for best practices – I care about conversions. That’s why I test.” — @ContentVerve
Tweet This


  1. The Ultimate Guide to A/B Testing
  2. Don't Fall Into the Trap of A/B Testing Minutiae
  3. Three Hard Truths About A/B Testing