A/B testing

A/B Testing


A marketing experiment where two variations of a landing page, ad, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B testing is the key to optimizing your marketing campaign.

Conversion expert Michael Aagaard points out how A/B testing constantly forces marketers to confront reality and rethink our assumptions.
“I don’t care much for best practices – I care about conversions. That’s why I test.” — @ContentVerve
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