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A/B testing

A/B Testing

Definition

A marketing experiment where two variations of a landing page, ad, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B testing is the key to optimizing your marketing campaign.

Conversion expert Michael Aagaard points out how A/B testing constantly forces marketers to confront reality and rethink our assumptions.
“I don’t care much for best practices – I care about conversions. That’s why I test.” — @ContentVerve
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Resources

  1. The Ultimate Guide to A/B Testing
  2. Smart Traffic VS A/B Testing: Which is Better for Me?
  3. Don't Fall Into the Trap of A/B Testing Minutiae
  4. Three Hard Truths About A/B Testing

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