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conversion marketing

Conversion Marketing

Definition

The discipline of creating successful online marketing experiences for both businesses and customers – and constantly improving them through testing.

“Conversion marketing's like good sex. Both sides get what they want & neither feels shitty about it the next day.”
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Resources

  1. 13 Ways Conversion Rate Optimization is like Sex in High School
  2. Size Matters: The Long and Short of Conversion Marketing
  3. What Every Conversion Rate Optimization Strategy is Missing

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