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control page in a/b testing landing pages

Control Page

Definition

The A in A/B testing. The control page is the existing landing page whose conversion rate you’re trying to beat.

“Don't ditch your control page unless you've got statistical proof it sucks.” #abtesting
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Resources

  1. The Ultimate Guide to A/B Testing
  2. Controlled Variables
  3. 71 Things to A/B Test

Related Terms

  • A/B Testing
  • Test Hypothesis
  • Landing Page Optimization

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