Back
landing page optimization

Landing Page Optimization

Definition

The process of continuously improving the conversion rate of a landing page through A/B testing. To be successful at landing page optimization, you’ve got to balance customer feedback, intuition, best practices, rigorous research and – most importantly – #alwaysbetesting.

Oli Gardner explains why optimizing your landing page is often smarter than driving more traffic.
“Landing page optimization is a continuous process. There's no such thing as a perfect landing page.”
Tweet This

Resources

  1. 15 high-converting landing pages (that’ll make you wish you built ‘em)
  2. Landing Pages and Conversion Optimization
  3. The Landing Page Optimization Guide You Wish You've Always Had

Related Terms