landing page optimization

Landing Page Optimization


The process of continuously improving the conversion rate of a landing page through A/B testing. To be successful at landing page optimization, you’ve got to balance customer feedback, intuition, best practices, rigorous research and – most importantly – #alwaysbetesting.

Oli Gardner explains why optimizing your landing page is often smarter than driving more traffic.
“Landing page optimization is a continuous process. There's no such thing as a perfect landing page.”
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