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attention driven design techniques for conversion

Attention-Driven Design

Definition

A framework for using visual design to draw attention to the most important elements of your page in order to drive conversions. Attention-driven design techniques include contrast, emphasis and encapsulation.

Oli Gardner provides some quick tips on how to drive your visitor's attention toward your conversion goal.
“Design pages that focus where and how users are directing their most important commodity: attention.” — @eyequant
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Resources

  1. The 7 Principles of Conversion-Centered Design
  2. Achieving Attention-Driven Landing Page Design
  3. Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

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