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encapsulation in conversion centered design

Encapsulation

Definition

An attention-driven design technique that uses boxes, colors or shading to encase a form or other landing page element with the goal of making it stand out.

Oli Gardner explains the logic behind wrapping important page elements in contrasting colors.
“Your call to action is the most important element on your page. Frame it. Wrap it. Treat it like a treasure. ”
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Resources

  1. The 7 Principles of Conversion Centered Design
  2. Get Inspired from 100 High-Converting Landing Page Templates
  3. Copy or Design: What’s More Important to Your Landing Page Success?

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