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directional cues in conversion centered design

Directional Cues

Definition

Visual elements that guide visitors toward strategic areas of your landing page, particularly your call to action. There are two types of directional cues: explicit and suggestive. Explicit cues take the form of arrows or lines while suggestive cues use imagery to subtly direct your prospect’s gaze.

Oli Gardner discusses why you shouldn't be afraid to point your visitor's attention in the right direction.
“As directional cues, arrows are about as subtle as a punch in the face. That's why they work. ” — @oligardner
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Resources

  1. Landing Page Best Practices To Create High-Converting Pages
  2. The Science Behind Designing for Conversion
  3. 9 Landing Page Design Techniques That Will Make You a Conversion Hero
  4. The 7 Principles of Conversion-Centered Design

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