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call to action definition

Call to Action

Definition

The one thing you want people to click on your page. Your call to action is the big shiny button you’re trying to steer attention toward, the “ask” every campaign is built around, your landing page’s raison d’etre.

Oli Gardner lets us in on a proven formula for writing a call to action.
“Your call to action copy should never, ever say 'submit.' Never submit.”
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Resources

  1. The Ultimate Guide to Call To Action (CTAs)
  2. Get More Conversions with Lessons from 13 Irresistible Call to Action Examples
  3. How to Build and Optimize CTA Buttons That Convert

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