call to action definition

Call to Action


The one thing you want people to click on your page. Your call to action is the big shiny button you’re trying to steer attention toward, the “ask” every campaign is built around, your landing page’s raison d’etre.

Oli Gardner lets us in on a proven formula for writing a call to action.
“Your call to action copy should never, ever say 'submit.' Never submit.”
Tweet This


  1. How To Design Call to Action Buttons That Convert
  2. 21 Call to Action Examples and 3 Rules for Effective CTAs
  3. Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click