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what is a unique campaign proposition

Unique Campaign Proposition

Definition

A statement that describes the benefits of an offer made in the context of a marketing campaign. The unique campaign proposition needs to be clearly articulated in every element of your campaign, from emails to ads to landing pages.

“Just as your homepage needs a UVP, your campaign-specific landing page needs a UCP: A unique campaign proposition. ”
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Resources

  1. 10 Creative Lead Gen Examples Sourced from Marketing Legends
  2. What Is a Squeeze Page? (With 4 High-Converting Examples)

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